Menu
close
contact Us

Dental Marketing Blog

The best dental marketing blog that makes things clear to dentists and orthodontists.

The True Value of a New Patient

Ask most dentists what a new patient is worth, and they will name the revenue from the next scheduled appointment. A cleaning. A crown. Maybe an implant if it is already in the treatment plan. But that framing significantly underestimates the actual financial impact of a single new patient relationship — and it leads practices […]

Dental Advertising vs. Dental Marketing: Understanding the Difference (and Why It Matters)

Use a dental marketing plan for new and existing patients.
The terms "dental marketing" and "dental advertising" get used interchangeably all the time — by practice managers, consultants, and even marketers themselves. But they are not the same thing. Confusing the two leads to misallocated budgets, unrealistic expectations, and a fragmented patient experience. This article breaks down what each term actually means in a modern […]

The Role of Social Media in Dentistry: Engagement, Trust, and Growth

Happy Dental Patients make great social media content
The majority of patients research your practice online before booking an appointment. That includes scrolling through your social media feeds. Social media in dentistry isn't just about posting pretty smile photos anymore. It's become the primary way patients decide if they trust you enough to sit in your chair. This guide shows you exactly how […]

Finding Untapped Dental SEO Keywords Before Your Competitors Do

Putting Your Dental Keyword Strategy Into Action
Your competitors are fighting over the same handful of dental SEO keywords. Meanwhile, hundreds of potential patients search for terms nobody in your market is targeting. Most dental practices chase the obvious keywords. "Dentist near me." "Teeth whitening." "Dental implants." These keywords matter. But they're also the most competitive search terms in your market. The […]

Top 10 Dental Marketing Ideas to Grow Your Practice in 2026

Happy Patients at Reception Make for Better Dental Marketing
Looking for dental marketing ideas that actually work? You're not alone. Most dental practice owners spend money on marketing tactics that never fill their schedule. They run digital ads without a strategy. They post on social media channels without a plan. And they wonder why new patients aren't walking through the door. This article is […]

What Dental Patients Really Want

Smiling Patient Shaking Dentist Hand: What Dental Patients Really Want
Your dental practice isn't struggling because you lack skill. It's struggling because patients can't find you, don't trust you, or can't afford you. At least, that's what they think. The truth is simpler than you imagine. Patients want clarity. They want convenience. They want to feel heard. This post breaks down what modern dental patients […]

The Future of Dental Marketing: Trends to Watch in 2026

January 23, 2026
Futuristic dental office with dental professional using augmented reality headsets, interactive 3D tooth displays, and AI-powered equipment for enhanced patient care
In 2026, we're seeing dental marketing transform through AI-powered patient communication, video marketing dominance, and the rise of teledentistry. AI is revolutionizing appointment scheduling and patient support, while video content is becoming vital for virtual tours and educational materials. Teledentistry is expanding patient reach and streamlining operations. We're also witnessing a shift towards personalized digital […]

How to Build a Winning Dental Marketing Strategy From Scratch

January 7, 2026
Use social media to reach new patients as part of your marketing efforts.
You opened your dental office but now you're worried. No one seems to be setting up appointments or walking in your door. Don't have a marketing strategy? Better get one quick. Call the Dental Marketing Guy and get help setting up your dental marketing strategy from scratch. Building a winning dental marketing strategy starts with […]

Build a Dental Marketing Plan That Fits Any Budget

Is patient experience part of your dental marketing plan?
The survival of your dental practice depends on a good marketing plan. Without it, your staff would go without pay. And your investment in equipment and education would be wasted. The Dental Marketing Guy will show you how to create a marketing plan that brings in new patients and retains existing ones. A smart marketing […]

Email Marketing For Dentists: Build Long-Term Relationships with Patients

Is your dental practice using email marketing?
They came in for a cleaning. But how can you ensure they keep coming back? The success of your dental practice depends on retaining your customers. That's where email marketing comes in. Contact the Dental Marketing Guy today for more on how email marketing can keep your patients coming back year after year. Modern marketing […]

The Most Effective Dental Marketing Strategies in 2026

What should dentists do to bring prospective patients into their practices in 2026?
Get your dental practice ready for 2026. Or run the risk of less patients and less office visits in the coming year. Competition gets fiercer all the time. You need the latest online dental marketing strategies to keep pace. Learn more about what the Dental Marketing Guy can do to set your dental office apart. […]

Dental Reputation Management: Protecting and Enhancing Your Online Image

Encourage positive reviews through experience quality.
Fail to manage the online reputation of your dental practice and it will manage you. A bad reputation will rob you of potential patients and perhaps even lose you some of the patients you have. Contact the Dental Marketing Guy and discover how to protect and enhance your online reputation. This means more patients and […]

Proven Dental Marketing Solutions That Drive Fast Patient Growth

Many dentists struggle to attract new patients despite offering excellent dental care. You might have the best clinical skills in your area, but without the right marketing strategy, your schedule stays empty. This post reveals proven solutions recommended by dental marketing experts that successful practices use to achieve sustainable dental practice growth and fill their […]

How to Ask For Reviews Without Being Pushy (Scripts and Timing That Work)

Consumers trust online reviews meaning more visibility and more patients.
Get more Google Reviews for your dental practice -- without being pushy. Reviews are imperative for developing trust and bringing in customers. If you want to learn more about the secrets of improving your online marketing with customer reviews and more, book a consultation with the Dental Marketing Guy today. Reviews influence how customers choose […]

11 Affordable Dental Marketing Ideas That Actually Bring in Patients

Reviews are important to affordable dental marketing
Every dental practice wants more patients without breaking the bank. This guide covers proven, budget-friendly marketing strategies that help attract new patients, retain existing patients, and grow your practice. Whether you're just starting out or looking to optimize your current marketing efforts, these affordable dental marketing ideas deliver real results. Understanding Your Dental Marketing Strategy […]

Dental Referral Marketing: How to Turn Happy Patients Into Ambassadors

Creating a Successful Referral Program That Gets Results
Your dental practice depends on a steady flow of new patients to grow. But traditional advertising costs money and doesn't always deliver results. The best source of new dental patients? The satisfied patients already sitting in your chairs. This guide shows you how to build a dental referral marketing system that turns your existing patients […]

Creative Dental Office Waiting Room Ideas That Improve Patient Experience

Comfortable Modern Dental Office Waiting Room
Your dental office waiting room is the first thing patients see when they walk through your door. This space sets the tone for their entire visit and directly impacts whether they return or recommend your practice to others. Many dentists focus their efforts on clinical excellence but overlook how waiting room design affects patient satisfaction […]

The Power of Dental Facebook Marketing: How to Engage Your Community

Dental Facebook Marketing - Growing Your Practice with Social Media
Your dental practice needs visibility to thrive. Social media has transformed how dental offices connect with their communities. Facebook remains the most popular social media platform for reaching local patients. This guide will show you how dental Facebook marketing can grow your practice. You'll learn strategies that work for single practitioners and large DSOs alike. […]

Designing the Perfect Implant Ad for Google and Social Media

December 31, 2025
How do dental implant practices effectively market implant dentistry?
The right dental implant ad helps with attracting dental implant patients to your practice. But sometimes skilled dental professionals lack the knowledge to market their own practice effectively. A marketing partner with successful communication skills can help. Book a consultation with the Dental Marketing Guy today. Marketing implant dentistry attracts patients, giving dentists more financial […]

Dental Patient Marketing: How to Attract, Convert, and Retain

How to Get New Dental Patients - Keep Existing Ones Happy
Running a successful dental practice requires more than clinical expertise. You need a steady stream of new patients while keeping your current patients loyal and engaged. Without an effective marketing plan, even the best dental professionals struggle to fill their chairs and grow their practice. This guide shows you proven dental marketing strategies to attract […]

Dental Content Marketing: Creating Blogs and Videos that Drive Appointments

December 30, 2025
Dental Content Marketing to Drive Patient Growth
Creating content that actually brings patients through your door requires a strategic approach. This guide focuses on practical, actionable steps for dental practices ready to grow through content marketing. Let's dive into specific tactics that deliver measurable results. Introduction to Dental Marketing Dental marketing is the foundation for attracting new patients and building lasting relationships […]

Backlink Building for Dentist Websites: The Complete Guide to Getting More Patients Through SEO

December 29, 2025
Backlink building for dentist websites helps your search engine optimization
Dental practices struggle to attract new patients online because their websites are invisible in Google search results. Backlink building for dentist websites is the proven strategy that boosts your search rankings and brings more patients to your practice. Without high quality backlinks pointing to your site, you'll continue losing patients to competitors who rank higher. […]

Creative Dental Gift Bags That Leave a Lasting Impression on Patients

Go beyond toothbrushes and toothpaste in your dental gift bags
Your patients walk out of every visit with clean teeth. But what else are they taking home? If you're struggling to stand out in a competitive market, gift bags offer more than a nice gesture. They create moments patients remember and share. They turn routine appointments into positive experiences that drive referrals and build loyalty. […]

Are Dental Billboards Still Worth the Investment for Modern Practices?

Where do customers for your dentistry practice come from?
You could pay hundreds or maybe thousands a month on dental billboards. But do they bring in patients? If not, there may be a better way through digital marketing. Before you spend one more cent on billboard ads for your dental practice, give Dental Marketing Guy a call. Modern dental marketing has changed faster than […]

Dental Business Strategies Every Practice Owner Should Master

A good dental business strategy supports the great work you do in your practice.
You need business strategies to run a profitable dental practice with local competition growing. Otherwise you lack a reliable means to bring in new patients or keep the ones you have. The Dental Marketing Guy helps dental practices just like yours to develop strategies that keep your dental practice growing. Running a modern dental practice […]

Why Dental Advertising Still Matters in 2026 and How to Do It Right

Patient selfies on Facebook (with permission) promote a great dental office atmosphere.
Spending on dental services continued to increase through 2025, according to a report from the American Dental Association. But with greater competition from other dentists, both new and existing practices need more than local newspapers to promote them to the world. The Dental Marketing Guy can help! Dental advertising still matters in 2026 because the […]

Brand Strategies for Dentists: How to Build a Recognizable Local Identity

Your dental practice's brand should reflect the dental services you provide.
You need a brand strategy whether you practice as a pediatric dentist or provide cosmetic dentistry. Otherwise prospective patients will obtain their dental services elsewhere. Strong brand strategies help dentists stand out in crowded local markets. Partners like the Dental Marketing Guy work to keep new patients coming in and help boost patient retention. Local […]

Why Smart Dentists Choose WordPress Over Proprietary Platforms

Dental website builders
After working with hundreds of dental practices over the past 12 years, I've witnessed countless debates about open source vs. proprietary CMS platforms. This decision can make or break a practice's digital transformation and overall success in the competitive dental industry. Time and again, the dentists who experience the most growth and maintain the best […]

Cosmetic Dentistry Marketing: Proven Tactics to Win High-Value Patients

Cosmetic dentistry marketing aims at patients seeking long-term value.
Your cosmetic dentistry practice must increase the number of current and potential patients seeking high value dental services. And patient referrals and a few digital ads won't cut it. You need to boost your practice's visibility and increase patient opportunities to book an appointment. The Dental Marketing Guy can answer frequently asked questions about marketing […]

AI SEO Tools: Why Human Expertise Still Matters for Quality SEO Content

December 18, 2025
Using Generative AI for SEO
Just a few years ago, AI was clunky at best. But as models have been refined and continually trained for better results, AI SEO has exploded. For the average user, it may seem like a good idea to rely on it for search engine optimization. But the truth it, AI still falls short. Don't let […]

Own Your Domain Name: Advice for Dental Practices

Domain name registration and ownership concept for dental practice websites
You hired a marketing agency for your dental practice. They handled the domain name registration for your website. But now you discover you don't own your desired domain name for your website. They do! Your desired domain name represents your practice's unique identity online. Take it from a trusted dental marketing professional. Your dental practice […]

Why SEO for Pediatric Dentists Requires Its Own Playbook

Attract Parents and Acquire More Local Patients with Pediatric Dental SEO Services Pediatric Dentists suffer from one main pain point. To acquire more patients, you must attract the attention of parents when and where they are searching. Fortunately, SEO for pediatric dentists solves this problem. Click here to find out more about our SEO Services […]

10 Ways Your Business Can Market on a Budget

Grow Your Practice with Proven Dental Marketing Strategies Affordable dental marketing strategies can help your dental practice achieve real patient growth without overspending. The Dental Marketing Guy is here to help. Reviews from Satisfied Dentists: Many dental practices struggle to attract new patients without draining their budgets. They face tight margins, limited time, and rising […]

Why Professional Photos Matter in Effective Dental Website Design

Professional dentist portrait in modern treatment room showing approachable team member
Dental Marketing Guy is proud to say we’ve been providing effective dental website design for our clients for over a decade. During that time, we’ve created some incredible dental websites. However, we’ve also seen the same situation happen again and again.  Here’s how that trend plays out. A dental practice invests in a new website […]

How Important are Reviews? Dental Marketing Guy Review Tips

Brightlocal 2025 Local Consumer Review Survey DataVisual Infographic
83% of Patients Choose Dentists Based on Google Reviews - Are You Missing Out? Would you choose a dentist without checking their reviews? You would read the Dental Marketing Guy reviews before you chose us as your SEO.  So why would your potential patients not read reviews as well? The importance of positive reviews cannot […]

How PPC and Dental SEO Work Better Together Than Either Does Alone

October 21, 2024
Pay Per Click concept on speech bubble with colorful binder clips
The question most dental practices ask is "should I do SEO or Google Ads?" The more useful question is "how do I make these two channels reinforce each other?" This guide covers the practical synergies between PPC and dental SEO — how each fills the other's gaps, how data flows between them to improve performance, […]

Understanding Dental Website Optimization: Best Practices

Visual representation of dental website optimization techniques
Optimizing dental websites is vital for boosting online visibility and patient engagement. Employing strategic SEO practices, such as using patient-centered content and building high-quality backlinks, can substantially enhance organic reach. Regular technical audits optimize site performance, while implementing HTTPS guarantees data security and improves search rankings. Mobile responsiveness and simplified navigation enhance the user experience, […]

A Practical Guide to Dental SEO: How Patients Find You (and How to Make Sure They Do)

October 20, 2024
SEO expert explaining strategies to dental practice team using whiteboard diagram
When a prospective patient feels tooth pain at 10pm and searches "emergency dentist near me," they are not browsing — they are making a decision. The practice that appears at the top of those results gets the call. The one buried on page two does not. This guide covers how dental SEO works in practice: […]

Local SEO Strategies for Dentists: A Comprehensive Guide

October 19, 2024
Infographic: 5 local SEO strategies for dentists - Google Business Profile, local keywords, reviews, citations, and local content
Local SEO and general SEO share the same foundations — quality content, technical performance, authoritative links — but local search has a distinct layer that determines whether your practice appears when someone searches "dentist near me" on a phone two blocks from your office. This guide goes deeper on the local-specific elements covered briefly in […]

The Importance of Dental SEO for Patient Acquisition

October 18, 2024
Dental SEO strategies diagram showing keyword optimization, local search, and online reviews
Dental SEO is essential for patient acquisition in today's digital age. By optimizing website content, improving local search visibility, and managing online reputation, dental practices can drastically increase their online presence and attract new patients. Effective SEO strategies include keyword optimization, local citations, content marketing, and review management. These tactics enhance search rankings, drive organic […]

Dental Hygienist Salary Trends 2022-2031

Curious about dental hygienist pay in Nevada? Whether you’re a student, job seeker, or dental practice owner, knowing salary trends can help you plan smarter. Dental hygienists are more than just tooth cleaners—they're central to patient care and profitability. If you're considering a dental hygiene career or want to optimize your hygiene department, Nevada offers […]

Cosmetic Dentist Salary: Are They the Highest Paid Dentists?

September 5, 2022
What exactly is a cosmetic dentist? That is a very good question. There is no clear answer because it is not recognized as one of the ADA’s 12 recognized dental specialties. Today, procedures that were once performed only by specialists are more commonly done by general dental practitioners. Cosmetic dentistry appears to be primarily a […]

The dental marketing scams. Top 9 signs you’re being taken for a ride.

Many dental marketing companies will put a great deal of effort into selling you their services, signing a long-term contract, and then disappearing when you need something. Accountability is lacking from them. You can prevent this! Here are the top 9 things you can look for when avoiding what I call the “do-nothing” dental marketing […]

Web Design Tips For Increasing Website Conversions

web design tips
Whether you are selling services or products (physical or digital) your goal is to convert visitors into paying customers. You've heard many times that content is king, and while that is true, great content isn't enough. You can write valuable information but it matters a lot how you deliver it. The design of a website […]

Top 10 Dental Malpractice Statistics You Need to Know

January 31, 2022
There are risks involved with every aspect of our lives, but when it comes to dental procedures all risks must be shared with the patient in advance. Not only is this information essential to their decision of whether to go forward with the procedure, but it also can protect you from malpractice lawsuits if there […]

How backlinks affect SEO results for dentists and orthodontists

December 3, 2021
Learn why backlinks can be used to develop higher search engine rankings and get found by patients looking for a dental professional like you! “Backlinks” in SEO terminology are when another website links to your website. Earning backlinks is an essential part of competitive SEO campaigns, so you might wonder why you haven’t heard about […]

How to Improve Your Odds When Investing in Dental SEO

November 22, 2021
How to improve your odds when investing in dental SEO
Dental SEO is not a guaranteed investment, but it is a probabilistic one — the probability of a strong return depends heavily on the conditions under which it is started, the strategy applied, and how consistently the program is maintained. Most SEO underperformance is not random; it is attributable to specific, preventable factors. This guide […]

The Ultimate Test for Whether Dental SEO Will Get You Enough New Patients

November 4, 2021
SEO Call
The biggest frustration in dental SEO is investing for months and then realizing the channel was never going to produce enough patients for your practice size and growth goals — regardless of how well the SEO was executed. The issue is not the SEO; it is the market math. This post covers the calculation that […]

Top 10 Web Design Strategies for Ranking in Google

Web Design Strategies
When trying to raise your website's rank in Google, it is necessary to simultaneously focus on many factors. In addition to the obvious SEO factor, your dental website design - or any web design for business - must be optimal for attracting search engines and humans.  Getting a visitor to your site is only the […]

From Web Design to PPC Marketing: How to Generate Future Clients for Your Business

How to Generate Future Clients for Your Business
So, you have built your website (or you are thinking about it), make sure that your design and branding touches on the best marketing practices and you are now wanting to build your brand in order to gain future business. It’s at this point that most people begin to consider PPC marketing. PPC is one […]

10 Dental Patient Retention Strategies Without Spending a Cent

Small business professionals and dental surgeries know that in order to be successful, they not only need to acquire new customers, they also have to keep their current customers happy so that they become repeat customers. Client retention is more valuable and costs less money than finding new customers. Current clients (or patients, or customers […]

Cora SEO Software - The Ultimate Guide

January 18, 2018
Software Guide to using Cora
Get into the Science of SEO with Cora SEO Software Want to use scientific measurements to lift your Google rankings? Cora SEO Software can help you take the guesswork out of SEO strategy. Whether you’ve been casually researching SEO best practices, or you’re a seasoned SEO pro, Cora can help lift the veil on what […]

How to Rank Youtube Videos

Rank YouTube Videos
If you own a business, simply having a website and some social media profiles isn't going to cut it anymore. To interact with your customers you need engagement. For many people, nowadays, video content is much easier to access because it requires less effort than reading or just listening (like we do with podcasts). No […]

Top 100 Citations for Dentist SEO

September 21, 2017
How you can take advantage of citations to improve your dental website's Search Engine Optimization It’s no secret that building authoritative backlinks requires a combination of passion, creativity, relationship-building with key influencers, and perseverance. But, what about the easy to attain backlinks? Isn’t there a way you can build links to your website that doesn’t […]

Velscoping: How to Evaluate Dental SEO Potential Before You Invest

August 20, 2017
Most practices approach SEO with a "pay and pray" mentality — hire an agency, start investing, and hope rankings improve. Velscoping is the opposite approach: a deliberate, data-driven pre-investment evaluation that tells you whether SEO is likely to produce a return in your specific market, for your specific keywords, before committing to a program. This […]

7 Red Bags of Consumer Psychology w/ Sean D'Souza

August 7, 2017
Consumer Psychology Expert Sean D'Souza talks about the 7 steps to helping patients choose you with his "7 Red Bags" that consumers need to "pick up" before choosing you. In this video, Sean D'Souza (best selling author of "The Brain Audit") tells us how his dentist created his uniqueness, and how you can apply the […]

6 Questions That Produce Compelling Dental Patient Video Testimonials

April 29, 2017
Patient video testimonials are among the most persuasive content dental practices can produce. The challenge is that most dental teams — even with willing patients — produce testimonials that are vague, generic, and fail to answer the questions prospective patients actually care about. "It was great, I love this office" moves nobody. The difference between […]

7 Rules for Generating Dental Online Reviews That Actually Improve Your Ranking

December 8, 2016
Dental SEO for Juban Cowen Dental
Not all review-generation activity is equally effective. Some approaches generate a short burst of reviews that tapers off. Others create compliance risk. And a few common tactics — particularly around filtering or incentivizing — actively violate the platforms' policies and can get reviews removed or worse. These 7 rules produce consistent, compliant, and compounding review […]

Is Your Marketing Self Degrading?

December 3, 2016
 Pre-Suasion Author: Vlad Kostovski I worked in sales for about a decade since I turned twenty and I started in selling alarms door to door and worked my way up to enterprise software sales. Something I learned in sales was called, “Pre-Suasion.” Dr. Cialdini recently wrote a book about it, but salespeople (at least great […]

Evaluating a Dental Marketing Partner: Commitment to Results vs. Control of Channel

When evaluating a dental marketing agency or vendor, one of the most revealing questions to ask is whether the relationship is structured around commitment to your results or around control of which channels you use. The two orientations produce very different outcomes for the practice. The "Control of Channel" Vendor A vendor structured around control […]

Should Your Dental Practice Use Video Marketing? The Honest Answer

September 10, 2016
Video marketing for dental practices is consistently cited as a high-impact channel. The evidence supports that claim — with important caveats about what type of video, for which procedures, and in what formats it actually produces results versus just producing content that nobody watches. What Video Does That Other Content Cannot Video is the highest-trust […]

Robert Rose of Content Marketing Institute | Dental Marketing Guy Show

September 5, 2016
Transcript of Robert Rose on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I'm Justin, the dental marketing guy and today we have, this is one of the biggest names I've had on this show outside of the field of Dentistry and you're going to want to hear what Robert […]

Marketing Dental Technology: How to Turn Clinical Investments Into Patient Acquisition

August 30, 2016
Dental technology investments — CBCT scanners, intraoral cameras, same-day CEREC systems, digital impressions, laser dentistry, AI-assisted diagnostics — are typically justified on clinical grounds. Better outcomes, faster treatment, improved accuracy. What most practices overlook is that these same investments are also patient acquisition and retention assets when marketed correctly. Patients increasingly factor technology into their […]

Interview with Sandy Pardue | Dental Marketing Guy Show

Transcript of Sandy Pardue on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I'm Justin, the dental marketing guy and today I have a legendary guest. She really requires no introduction but if you have been on the Dental Town forums, you've probably heard of Sandy Pardue. if you've ever […]

Keith English Founder on LocalMed | Dental Marketing Guy Show

Transcript of Keith English on The Dental Marketing Guy Show Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today it is an honor and a privilege to interview a very important business founder in your practice. You’re gonna wanna hear what Keith English has to say because we’re talking […]

Marketing Confidence for Dental Practice Owners: How to Get Started Without Overwhelm

Many dentists approach marketing with a mixture of knowing they need it and dreading it. The field feels vast, the vendors all claim to be essential, and the time required to become genuinely informed seems incompatible with running a full-time clinical practice. The result: paralysis, or handing decisions off entirely to vendors without the context […]

Interview with Dr. John Nosti

Transcript of Dr. John Nosti on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I'm Justin, the dental marketing guy, and today I have a really renowned guest. But let me tell you, it's not even as impressive as what he's done but where he's going, you heard it here […]

Lorraine Guth on Practice Management

Transcript of  Lorraine Guth on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy show. I’m Justin, the dental marketing guy and today we have a very special guest. You know most businesses struggle with the challenges of building their business, you know, and a lot of times it has to do with managing conflicts […]

Rezzimax Founder

Transcript of Sharik Peck on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today it is a distinct privilege to interview a very important guest. You’re going to want to hear what Sharik has to say, he is from a company called, he’s […]

Interview with David Harris

Transcript of David Harris on The Dental Marketing Guy Show: Justin: welcome to the Dental Marketing Guy Show, I'm Justin the dental marketing guy, and today I have a very important guest, you’re going to want to hear what he has to  say, because he has helped practices like yours, dealing with embezzlement, you may have […]

Productive Dentist Academy with Chris Moriarty

Transcript of Chris Moriarty on The Dental Marketing Guy Show Justin: Welcome to the Dental Marketing Show. I’m Justin, the dental marketing guy and today we’ve got a really, really great guest. I’m excited to introduce this guy because, let me tell you, I told him about almost nobody in dentistry is as entertaining and […]

How to Get Your Dental Patients to Refer Others: Building a Referral Culture

The word "culture" is important here. A dental practice that generates consistent patient referrals is not running a referral program — it is operating in a way that makes referrals the natural outcome of the patient experience. Programs can be gamed, ignored, or exhausted. Culture compounds. This post covers how to build a practice environment […]

Local Citations for Dental SEO: Why Consistency Is More Important Than Volume

A local citation is any online mention of your practice name, address, and phone number (NAP). Citations appear in directories, review sites, social profiles, health platforms, and local news. For dental practices, citations are a foundational local SEO signal — Google uses them to verify that your business information is accurate and trustworthy. This guide […]

New and Emerging Local SEO Factors for Dental Practices in 2026

Local SEO's core ranking factors — relevance, distance, prominence — have been stable for years. But the signals that feed those factors are evolving. AI-powered search, heightened E-E-A-T evaluation, review response patterns as active ranking signals, and entity-level authority are all either new or newly emphasized factors that dental practices need to understand. AI Search […]

HIPAA and OSHA Guidance with Jill Obrochta

Transcript of Jill Obrochta on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today it is a huge honor to interview a real HIPAA expert. We have Jill Obrochta and she is a 20 year plus veteran of the Clinical Dental Hygiene Arena […]

Call Sumo Founder Ahmed Reza Interview

Transcript of Ahmed Reza on The Dental Marketing Guy Show: Justin: And welcome to The Dental Marketing Guy Show, I’m Justin the dental marketing guy and today we have a guest who is gonna teach us all about how to use technology to track your marketing results. If you're investing in Marketing, let me tell you, […]

How to Build SEO Content for a Dental Website That Actually Ranks

Content is one of the two primary ranking factors in SEO — the other being links. For dental practices, content serves a dual purpose: it signals to Google that your site is a credible, authoritative source on dental topics, and it answers the questions patients are actually searching before they decide to book. This guide […]

Dental SEO Guaranteed Results: What's Legitimate and What's a Red Flag

"Guaranteed SEO results" is one of the most commonly used phrases in dental marketing sales pitches and one of the most reliably misleading ones. No legitimate SEO provider guarantees specific search ranking positions — but there are meaningful, legitimate forms of SEO accountability that dentists should know about and demand. Why Ranking Position Guarantees Are […]

Live Chat for Dental Websites: Does It Actually Improve Patient Conversion?

Live chat widgets have become a standard recommendation in dental marketing conversations. The pitch is compelling: patients who prefer not to call can engage in real time, leading to faster conversion. The reality is more nuanced — live chat can help, it can hurt, and it depends almost entirely on how it is implemented. The […]

18 SEO FAQs Special Episode

18 SEO FAQs Welcome to the dental marketing guy show this is a special episode for those of you who are interested in learning more about what SEO is, how it works, how do you choose a company. There's been a lot of discussion on dentaltown.com in the marketing section of the forums and I […]

Dental CPA Jason VanHorn

Transcript of  Jonathan Vanhorn on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I'm Justin, the dental marketing guy, and today I am joined by a guest who is very well known in the dental field as a CPA, today we have Jonathan Vanhorn CPA specializing in dentist. So your […]

What Makes a Great Dental Website in 2026: Function Over Form

A dental website is not primarily a design project. It is a patient acquisition tool that also happens to look professional. The most common mistake practices make when investing in a new website is optimizing for appearance rather than for the actions they actually need patients to take: call, book, and trust. This guide covers […]

Mobile Search for Dental Practices: Why Mobile-First Isn't Optional in 2026

More than 68% of dental searches now happen on mobile devices. For a channel — local search — where patients are searching while in pain, looking for a provider while at work, or comparing options on their phone after seeing an ad, mobile experience is not a feature upgrade. It is the primary experience. This […]

Fred Joyal on Becoming Remarkable

Transcript of Fred Joyal on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today we have this huge gust. I’m hugely honored to introduce Fred Joyal. He is, as you probably know, the founder of 1-800-DENTIST. He has been a huge key influence in the dental […]

Online Reviews and Dental SEO: Why Reviews Are the Highest-ROI Reputation Investment

Online reviews are the only dental marketing asset that simultaneously improves your search ranking, improves your conversion rate when patients find you, and builds the trust that generates referrals. No other single activity does all three. This guide covers the specific mechanisms by which reviews affect dental SEO ranking — not just the general claim […]

14 Dental Professionals on Earning Referrals

How can you earn more referrals for your dental-centric business?  14 dental professionals tell us what they do differently to earn referrals: "We employ one of the most difficult strategies out there to earn referrals...we ask! I know, it sounds simple. But we do what we ask our clients to do when they are seeking […]

Dental SEO Myths: What Dentists Are Commonly Told (and Why It's Wrong)

Dental SEO is surrounded by misconceptions — some spread by well-meaning generalists, others by agencies that benefit from keeping clients confused. Understanding what is and is not true about SEO helps you evaluate vendors, set realistic expectations, and avoid expensive mistakes. Myth 1: "We Can Guarantee You #1 on Google" No reputable SEO provider guarantees […]

Laura Hatch Founder Front Office Rocks Interview

Transcript of Laura Hatch on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I'm Justin the Dental Marketing Guy and today it is a huge honor to interview you, Laura Hatch, who is the founder and CEO of Front Office Rocks. You may have heard of this, frontofficerocks.com, the leader in […]

Running Dental Referrals and SEO Concurrently: Why They Make Each Other Better

Referrals and SEO are often thought of as separate channels — one organic and relationship-based, the other technical and digital. In practice, they reinforce each other in specific, measurable ways. A practice that runs both concurrently grows faster than one that focuses exclusively on either. How SEO Amplifies Referral Conversion When a patient refers a […]

Dental SEO vs. General SEO: Why Dentists Need a Specialist Approach

General SEO and dental SEO share the same technical foundations — crawlability, content quality, backlinks, page speed — but dental practices face a specific set of constraints and opportunities that generalist SEO agencies frequently miss. This post covers the key differences. If you are evaluating an SEO partner or considering whether to hire a specialist, […]

Short Hills Design Dr. Wank

Transcript of Dr. David Wank on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we have a very special guest. If you hang out in dental town, marketing forum sections, if you ever looked for a dentist who is also a top notch […]

Why Your Dental SEO Isn't Working: A Troubleshooting Guide

SEO that isn't producing results is one of the most common and frustrating situations in dental practice marketing. Sometimes the issue is unrealistic expectations about timeline. Sometimes it is a strategic problem. And sometimes the problem is the agency, not the channel. This guide covers the most common reasons dental SEO underperforms — with specific […]

Top Dental SEO Factor

If you could focus on exactly one thing to improve your dental practice's local search ranking, it would be your Google Business Profile combined with your review profile. Not your website. Not your backlinks. Your GBP and reviews. This is not to say other SEO factors don't matter — they do. But for local dental […]

Why Web Designers Can't Do Your Dental SEO (and Vice Versa)

This is one of the most common misunderstandings in dental marketing: "Our web designer does our SEO." Or, from the other direction: "Our SEO agency handles our website." Both of these arrangements usually mean that one discipline is being done poorly — because web design and SEO, while related, require fundamentally different expertise and ongoing […]

SEO vs PPC

SEO vs PPC Hey guys welcome to the Dental Marketing Guy Show I'm a dental marketing guy thanks for joining me. Today we’re looking at the comparative value of SEO vs Pay Per click advertising. First, as you probably already know watching the Dental Marketing Guy Show, SEO is the way we gain higher organic or unpaid rankings […]

Why SEO Alone Isn't Enough to Grow a Dental Practice

SEO is the most powerful long-term patient acquisition channel available to dental practices. It is also not sufficient on its own. A dental practice that invests exclusively in SEO while neglecting patient experience, retention, referrals, and conversion will acquire new patients inefficiently and fail to compound the value of the patients it does attract. SEO […]

Interview with Jeff Gladnick

Transcript of Jeff Gladnick on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I'm Justin, the dental marketing guy and today we have a very well renowned web designer for dentists and marketing specialist. If you're looking for a mediocre dental website, this guy is not your guy but if […]

Should Dentists Learn SEO? What to Know vs. What to Delegate

The question of whether a dentist should learn SEO comes up regularly in dental marketing discussions. The honest answer is: not deeply — but enough to ask the right questions, evaluate a vendor's work, and recognize when something is wrong. This post distinguishes between what dentists genuinely need to understand about SEO and what belongs […]

White Hat SEO for Dentists: What Ethical SEO Looks Like (and Why It Matters)

"White hat" and "black hat" are terms that distinguish SEO practices Google endorses (white hat) from those it penalizes (black hat). For dental practices, the distinction is particularly important because the long-term consequences of black hat tactics — manual penalties, ranking suppression, reputation damage — are far more costly than any short-term gains they might […]

The Two Pillars of Dental SEO: Content and Links

If you could reduce all of dental SEO to its most fundamental elements, you would get two: content and links. Everything else — technical optimization, schema markup, page speed, mobile design — creates the conditions for these two pillars to work. But practices that neglect content or links will not rank, regardless of how perfectly […]

Basic SEO Principles | Dental Marketing Blog

2 SEO Principles | SEO and Referrals are the SAME THING Welcome to the Dental SEO Show!  I’m Justin Morgan, aka “the dental marketing guy,” and I’m here to tell you that you already know SEO.  That’s right.  In fact, you’ve already done some form of SEO throughout your life and you might not even […]

You Don't Always Need SEO First: When Other Channels Should Come Before Organic Search

Dental SEO is the right long-term investment for most established practices. It is not necessarily the right first investment for every practice in every situation. Understanding when SEO is and is not the most efficient use of marketing dollars saves practices from investing in the right channel at the wrong time — and then concluding […]

Quality Dental Plan | Dental Marketing Guy Show

Transcript of Dr. Dan Marut from Quality Dental Plan on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today we have a very important guest, you’re going to want to hear what Dr Dan Marut has to say. Dr Dan is - you may […]

Mastering SEO with Justin Morgan

Transcript of Delivering Wow Dental Podcast with Justin Morgan aka the dental marketing guy: Dr. Anissa Holms: Welcome to the delivering Wow dental podcast, episode 29. Ready to scale up your Facebook marketing? Head on over to DelieveringWowCourse.com Hi guys, and welcome to another episode of the delivering wow dental podcast, I’m your host, Dr. Anissa […]

Harmful SEO for Dental Practices: The Tactics That Hurt Instead of Help

Not all SEO activity produces positive results. Some tactics that were once effective are now actively penalized. Others look productive in the short term but cause long-term damage. And some are simply sold by agencies as valuable when the evidence shows otherwise. This post covers the specific SEO practices dental offices should actively avoid — […]

How to Earn Links for Dental SEO (Instead of Buying Them)

The safest and most durable approach to building backlinks for a dental practice is earning them — creating content, relationships, and presence that gives other websites genuine reasons to link. Earned links are editorially given, topically relevant, and carry no penalty risk. Bought links are the opposite on all three counts. This guide covers the […]

What Is SEO and Why Does It Matter for Your Dental Practice?

SEO — Search Engine Optimization — is the process of improving a website and online presence so it appears higher in search engine results when potential patients search for dental services. For most dental practices, it is the foundation of long-term digital patient acquisition. This primer covers what SEO actually involves in a dental context, […]

Dental Web Design and Marketing Integration: Why the Two Must Work Together

Dental web design and dental marketing are often purchased separately — a designer builds the site, a marketing agency runs the ads. The gap between these two functions is where significant patient acquisition potential gets lost. This post covers what happens when web design and marketing are integrated from the start, and the specific ways […]

Interview with Dr. Gina Dorfman | Dental Marketing Guy Show

Transcript of Dr Gina Dorfman on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today I have a guest who you've probably already heard of, but just in case, it's DR Gina Dorfman, she is the founder of YAPI, and it stands for -I […]

Interview with Dr Eric Jones | Dental Marketing Guy Show

Transcript of Dr Eric Jones on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m the dental marketing guy, and today I’m joined by Dr Eric Jones, who you may already recognize from the lecture circuit. Dr Jones, met him at the townie meeting here, at the cosmopolitan this year, […]

Interview with Wonderist Agency | Dental Marketing Guy Show

Transcript of Wonderist Agency on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a couple of all-stars, in the area of Dental Marketing online. From Wonderist agency, we've got Laura Maly, and Michael Anderson. Did I say that right? Laura: Maly, […]

Interview with Laci Phillips on Practice Dynamics | Dental Marketing Guy Show

April 29, 2016
Transcript of Dental Coach Laci Phillips on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we're going over the top 5 myths when hiring a dental consultant. I have with me today, our guest of honor, Laci Phillips, from practice dynamics, and […]

Dr Michael Ling on Practice on Fire | Dental Marketing Guy Show

April 28, 2016
Transcript of Dr. Michael Ling on The Dental Marketing Guy Show: Justin: welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a very important guest, you're going to want to hear what Dr Ling has to say, he is starting this year, he has practice on fire, he's […]

Interview with Dr Matthew Bickel | Dental Marketing Guy Show

Transcript of Dr Matthew Bickel on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a very special guest, he is Dr Bickel. And he and his wife have been, you may recognize him from Dentistry uncensored with Howard Farran, he […]

Interview with Howard Farran | Dental Marketing Guy Show

Transcript of Howard Farran on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m the Dental Marketing Guy. Today we have a guest who really needs no introduction, it is an amazing honor to interview Howard Farran, the founder of DentalTown.com, you've already heard of him, but let me tell you, […]

Interview with Spencer Peller of YesTrak.com

Transcript of Spencer Peller on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy show, I’m the dental marketing guy, and today we have an amazing amount of value to offer, right now Spencer Peller, he is the founder of YesTrak.com, an amazing company that’s doing amazing things for your practice. If you […]

Dr Anissa Holmes on fb Advertising | Dental Marketing Guy Show

Transcript of Dr. Anissa Holmes on The Dental Marketing Guy Show:  Learn More About Delivering Wow By Clicking Here! Justin:  welcome to the Dental Marketing Guy show, I’m the Dental marketing Guy, and today I have a very special guest, which for many of you, she needs no introduction. She was voted one of the top 25 […]

What Online Reviews Are Really Doing for Your Dental Practice: A Deep Dive

March 19, 2016
Dental Marketing Guy – Bob ‘Maui Bob’ Online reviews for dental practices work on multiple levels simultaneously — as a ranking signal in local search, as a conversion factor in patient decision-making, as a referral accelerant, and increasingly as a data source for AI-powered search tools that are changing how patients find providers. This post […]

Dental Marketing Guy: Interview with Dr Christopher Phelps

March 19, 2016
Transcript of Dr. Christopher Phelps on The Dental Marketing Guy Show: Justin: welcome to the Dental Marketing Guy Show, Today we have Dr Christopher Phelps. Dr Christopher Phelps, thank you for joining me Dr Phelps: my pleasure Justin: it is a huge honor to interview you and let’s just delve right into this. I'm interested in learning, […]

Dr. Sunny Pahouja, DDS: Talks About Patient Experience

March 15, 2016
Lifetime Smiles Dentist Sunny Pahouja Treats His Patients Right! Dr. Sunny Pahouja talks on The Dental Marketing Guy Show to discuss what he does at Lifetime Smiles in Cincinnati to help patients have an unexpectedly pleasant experience! Transcript of Sunny Pahoujah DDS Interview on The Dental Marketing Guy Show: Justin: Alright we’re live, welcome to […]

Coach Heidi Mount of CoachHeidiMount.com Interview

March 14, 2016
Coach Heidi Mount: Featured Expert on Dental Marketing Guy Show Learn About the Invisible Profit in Your Dental Practice! Coach Heidi appears on the dental marketing guy show as an expert on the area of finding hidden profits in dental practices.  Here is the video: Transcript of Coach Heidi Interview on The Dental Marketing Guy […]

Dental Maverick Dr. Tuan Pham | Take Control of Your Dental Practice and Your Life!

March 10, 2016
Dental Maverick Dr. Tuan Pham Tells All! It's an honor and pleasure to interview the legendary "Original Dental Maverick," Dr. Tuan Pham.  Dr. Pham has a high level of energy, which I personally find addicting.  Dr Pham specializes in helping dentists take control of their dental office, and take control of their destiny!  Learn more about […]

Retargeting Campaigns for Dental Practices: How to Re-Engage Patients Who Didn't Call

January 31, 2016
Most dental website visitors do not convert on their first visit. They browse, read a service page or two, and leave without calling. Retargeting — showing ads specifically to these previous visitors — re-engages warm leads at a fraction of the cost of prospecting for new ones. This guide covers the retargeting types that produce […]

One Dental Marketing Action You Can Take This Week

The most common obstacle in dental marketing is not a lack of ideas — it is the gap between knowing what to do and actually doing it. This post is about closing that gap with one specific, implementable action that requires no budget, no vendor, and no meeting to decide. The action: set up a […]

Why Timing Is Everything in Dental Marketing: The Case for Intent-Based Strategy

August 28, 2015
The most expensive mistake in dental marketing is reaching the right person at the wrong time. A beautifully produced television ad shown to a patient who just left their current dentist's office and won't need a new one for six months is wasted media. A Google search result showing a practice the exact moment a […]

How to Build a Referral Culture in Your Dental Practice (3 Strategies That Actually Work)

Referrals are the highest-converting patient acquisition channel in dentistry — and also the most mismanaged. Most practices acknowledge referrals are important, but few have a deliberate system for generating them consistently. This post covers three practical strategies for building a referral culture in your practice: how to acknowledge referrers in a way that strengthens the […]

Request free consultation

Fill out the form to schedule a free consultation on your case. You can meet us in person or over the phone.
Contact Form

Do you have unanswered dental marketing questions?

Yes, Grow My Practice!
chevron-down