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dental Marketing Blog

The dental marketing blog that makes things clear to dentists and orthodontists.

The Future of Dental Marketing: Trends to Watch in 2024

October 23, 2024
Futuristic dental office with dental professional using augmented reality headsets, interactive 3D tooth displays, and AI-powered equipment for enhanced patient care
In 2024, we’re seeing dental marketing transform through AI-powered patient communication, video marketing dominance, and the rise of teledentistry. AI is revolutionizing appointment scheduling and patient support, while video content is becoming vital for virtual tours and educational materials. Teledentistry is expanding patient reach and streamlining operations. We’re also witnessing a shift towards personalized digital […]

Modern SEO Guide for Dental Practices: Strategies and Best Practices for 2024

October 23, 2024
Hands typing on laptop keyboard with wooden blocks spelling SEO on light blue background
When it comes to SEO for dentists, we’ve identified several common mistakes to avoid. First, neglecting local SEO strategies can severely limit your visibility in your area. Don’t overlook mobile optimization, as more patients are searching on-the-go. Ignoring website loading speed can lead to higher bounce rates and lower rankings. Inconsistent NAP (Name, Address, Phone) […]

Case Studies: Successful Dental Marketing Agencies and Their Strategies

In today’s digital age, effective marketing can make or break a dental practice. According to a 2023 survey by the American Dental Association, practices that invested in professional marketing saw an average 27% increase in new patient acquisitions compared to those that didn’t. This article delves into the strategies employed by successful dental marketing agencies, […]

How PPC Can Complement Your Dental SEO Strategy

October 21, 2024
Pay Per Click concept on speech bubble with colorful binder clips
In today’s competitive digital landscape, dental practices need a robust online presence to attract and retain patients. While Search Engine Optimization (SEO) remains a cornerstone of digital marketing, integrating Pay-Per-Click (PPC) advertising can significantly enhance your dental practice’s visibility and patient acquisition. This article explores how PPC and SEO can work synergistically, providing actionable insights […]

Understanding Dental Website Optimization: Best Practices

Visual representation of dental website optimization techniques
Optimizing dental websites is vital for boosting online visibility and patient engagement. Employing strategic SEO practices, such as using patient-centered content and building high-quality backlinks, can substantially enhance organic reach. Regular technical audits optimize site performance, while implementing HTTPS guarantees data security and improves search rankings. Mobile responsiveness and simplified navigation enhance the user experience, […]

Comprehensive SEO Guide for Dental Practices in 2024

October 20, 2024
SEO expert explaining strategies to dental practice team using whiteboard diagram
In an increasingly digital world, dental practices must prioritize Search Engine Optimization (SEO) to enhance their online visibility and attract local patients. This guide provides ten essential SEO strategies tailored for dental practices in 2024, incorporating the latest trends and best practices in the field. 1. Optimize Your Google Business Profile A well-optimized Google Business […]

Local SEO Strategies for Dentists: A Comprehensive Guide

October 19, 2024
Infographic: 5 local SEO strategies for dentists - Google Business Profile, local keywords, reviews, citations, and local content
Local SEO is vital for dentists to attract patients in their target area. Optimizing a Google Business Profile with accurate information, relevant keywords, and regular updates improves visibility. Leveraging local keywords in page titles, meta descriptions, and content helps attract more clicks. Managing online reviews demonstrates commitment to patient satisfaction and influences local rankings. Building […]

The Importance of Dental SEO for Patient Acquisition

October 18, 2024
Dental SEO strategies diagram showing keyword optimization, local search, and online reviews
Dental SEO is essential for patient acquisition in today’s digital age. By optimizing website content, improving local search visibility, and managing online reputation, dental practices can drastically increase their online presence and attract new patients. Effective SEO strategies include keyword optimization, local citations, content marketing, and review management. These tactics enhance search rankings, drive organic […]

Dental Hygienist Salary Trends 2022-2031

Dental hygienists who can encourage your patients to book their next appointment are the key to increasing your dental practice income. Instead of pushing them to see more patients, focus on enabling them to build strong relationships. That trust will lead to increased income through more appointments and fewer cancellations. Dental hygienists who have the […]

Cosmetic Dentist Salary: Are They the Highest Paid Dentists?

What exactly is a cosmetic dentist? That is a very good question. There is no clear answer because it is not recognized as one of the ADA’s 12 recognized dental specialties. Today, procedures that were once performed only by specialists are more commonly done by general dental practitioners. Cosmetic dentistry appears to be primarily a […]

The dental marketing scams. Top 9 signs you’re being taken for a ride.

Many dental marketing companies will put a great deal of effort into selling you their services, signing a long-term contract, and then disappearing when you need something. Accountability is lacking from them. You can prevent this! Here are the top 9 things you can look for when avoiding what I call the “do-nothing” dental marketing […]

Web Design Tips For Increasing Website Conversions

web design tips
Whether you are selling services or products (physical or digital) your goal is to convert visitors into paying customers. You’ve heard many times that content is king, and while that is true, great content isn’t enough. You can write valuable information but it matters a lot how you deliver it. The design of a website […]

Top 10 Dental Malpractice Statistics You Need to Know in 2022

There are risks involved with every aspect of our lives, but when it comes to dental procedures all risks must be shared with the patient in advance. Not only is this information essential to their decision of whether to go forward with the procedure, but it also can protect you from malpractice lawsuits if there […]

How backlinks affect SEO results for dentists and orthodontists

December 3, 2021
Learn why backlinks can be used to develop higher search engine rankings and get found by patients looking for a dental professional like you! “Backlinks” in SEO terminology are when another website links to your website. Earning backlinks is an essential part of competitive SEO campaigns, so you might wonder why you haven’t heard about […]

How to improve your odds when investing in dental SEO

November 22, 2021
How to improve your odds when investing in dental SEO
2 simple steps have taken my dental SEO company from a good track record to a predictably perfect track record. I talk to dentists who are interested in getting more new patients every day. One common theme I’ve noticed with dentists who are unhappy with their current or previous marketing provider is that there was […]

The Ultimate Secret to Knowing Whether Your SEO Will Get You Enough New Patients

November 4, 2021
SEO Call
Most dentists follow the “just a cleaning” version of dental SEO. Here’s how you can avoid the most common trap in SEO. The patient calls your office and demands “just a cleaning.” What do you do? Every office has its own policy, but the vast majority of dental offices will instruct the patient that while […]

Top 5 Ways to Cut Your Home Page Loading Time in Half

dentist website on a laptop, designed by dental marketing guy
Did you know that a second or two delay in how fast your home page loads can have a massive impact on your bottom line? That is right. You will have fewer page views in those one-to-two seconds, decrease customer satisfaction, and see fewer conversions.  Today’s consumers have high demands that they expect, especially regarding […]

Top 10 Web Design Strategies for Ranking in Google

Web Design Strategies
When trying to raise your website’s rank in Google, it is necessary to simultaneously focus on many factors. In addition to the obvious SEO factor, your dental website design – or any web design for business – must be optimal for attracting search engines and humans.  Getting a visitor to your site is only the […]

How to Optimize Your Website for Ranking Quick in Google

How to Optimize Your Website for Ranking Quick in Google
On-page SEO is easily the most important, long-term means for getting your site to rank in Google. You don’t need pages and pages of information, analysis and hours of training. You only need to know a few on-site optimization techniques and to be able to implement them consistently throughout your site. We have spent years […]

From Web Design to PPC Marketing: How to Generate Future Clients for Your Business

How to Generate Future Clients for Your Business
So, you have built your website (or you are thinking about it), make sure that your design and branding touches on the best marketing practices and you are now wanting to build your brand in order to gain future business. It’s at this point that most people begin to consider PPC marketing. PPC is one […]

Seven Keys to Effective Dental Web Design

Dental Web Design - Expert website Design For Dentists
It’s almost a full-time job to keep up with the ever-changing digital landscape. When it comes to designing your dental website, your primary goals are to make sure your site is found in search for your location and enticing enough to convert your visitors into patients. Your website should tell your brand story as well […]

10 Ways to Improve Client Retention Without Spending a Cent

Small business professionals and dental surgeries know that in order to be successful, they not only need to acquire new customers, they also have to keep their current customers happy so that they become repeat customers. Client retention is more valuable and costs less money than finding new customers. Current clients (or patients, or customers […]

Cora SEO Software – The Ultimate Guide

January 18, 2018
Software Guide to using Cora
Get into the Science of SEO with Cora SEO Software Want to use scientific measurements to lift your Google rankings? Cora SEO Software can help you take the guesswork out of SEO strategy. Whether you’ve been casually researching SEO best practices, or you’re a seasoned SEO pro, Cora can help lift the veil on what […]

How to Rank Youtube Videos

Rank YouTube Videos
If you own a business, simply having a website and some social media profiles isn’t going to cut it anymore. To interact with your customers you need engagement. For many people, nowadays, video content is much easier to access because it requires less effort than reading or just listening (like we do with podcasts). No […]

Top 100 Citations for Dentist SEO

September 21, 2017
How you can take advantage of citations to improve your dental website’s Search Engine Optimization It’s no secret that building authoritative backlinks requires a combination of passion, creativity, relationship-building with key influencers, and perseverance. But, what about the easy to attain backlinks? Isn’t there a way you can build links to your website that doesn’t […]

Learn the 2-step Process to Determine if SEO is a Good Investment for You

My process of “velscoping your keywords” helps you qualify what SEO means to you. Let’s go over the first step: Call it a crystal ball. Scientific research. Or even just plain common sense. Velscoping your keywords is the opposite of the traditional approach used by dentists who invest into SEO, which I call the “pay and […]

7 Red Bags of Consumer Psychology w/ Sean D’Souza

Consumer Psychology Expert Sean D’Souza talks about the 7 steps to helping patients choose you with his “7 Red Bags” that consumers need to “pick up” before choosing you. In this video, Sean D’Souza (best selling author of “The Brain Audit”) tells us how his dentist created his uniqueness, and how you can apply the […]

How to Get the Perfect Video Testimonial [6 Questions]

In this blog post you’ll learn: 1. The six “bases” you need to cover in order to get an authentic video testimonial. 2. How constructing a video testimonial can tell you the Achilles heel in your business model. The problem with most Google and Yelp reviews is that they are like resumes. They’re one-sided. They […]

How to Build Backlinks to Your Dental Website for SEO

The Definitive Guidebook to Building Backlinks for Dentists Many dentists have heard of my trademarked Invisalinks Method, which is my style of doing SEO for dentists. The keystone of the Invisalinks Method is building links to dentist’s websites. In my Invisalinks Method course, we discuss the step by step process I use to lift my Google […]

7 Rules to Help You Gain 347% More Reviews

Dental SEO for Juban Cowen Dental
Maui Bob of 5 star review systems tells what he’s learned about getting Google and Yelp reviews after 1,000,000 review requests You can learn a lot about getting Google and Yelp reviews (that don’t get filtered) after asking 1,000,000 patients to write a review for you. Please note that we did not personally ask a […]

Is Your Marketing Self Degrading?

 Pre-Suasion Author: Vlad Kostovski I worked in sales for about a decade since I turned twenty and I started in selling alarms door to door and worked my way up to enterprise software sales. Something I learned in sales was called, “Pre-Suasion.” Dr. Cialdini recently wrote a book about it, but salespeople (at least great […]

Commitment vs. Control

The Hidden Dangers of a Prideful Approach to Marketing + 1 quick tip on how to deal with it in your dental office Is your dental marketing company committed to great results?  Or do they try to control which medium you use to advertise? I recently had a very successful and highly regarded dentist contact […]

How Important Are Reviews?

How Important Are Reviews? Author, Ahmed Reza There’s a lot of talk on how reviews are very important. This blog post is about how important Google and Yelp reviews actually are.  With the ever-increasing growth in the use of mobile devices, finding out if a place of business is worth your time and money is […]

Should You Use Video? #28

September 10, 2016
Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we’re talking about how marketing has changed over the years. This video is designed to help dentist like you get a head start and finding actionable dental marketing ideas which will allow you to grow yourself the dream practice […]

Robert Rose of Content Marketing Institute | Dental Marketing Guy Show

Transcript of Robert Rose on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we have, this is one of the biggest names I’ve had on this show outside of the field of Dentistry and you’re going to want to hear what Robert […]

Technology as Marketing #27 | Dental Marketing Guy Show

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we’re talking about how marketing has changed over the years. If you’re a dentist who lands on this page, you understand something about the future. You understand that the dental market that our fathers toiled in is nothing like […]

Interview with Sandy Pardue | Dental Marketing Guy Show

Transcript of Sandy Pardue on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today I have a legendary guest. She really requires no introduction but if you have been on the Dental Town forums, you’ve probably heard of Sandy Pardue. if you’ve ever […]

Keith English Founder on LocalMed | Dental Marketing Guy Show

Transcript of Keith English on The Dental Marketing Guy Show Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today it is an honor and a privilege to interview a very important business founder in your practice. You’re gonna wanna hear what Keith English has to say because we’re talking […]

How to Get Confident #26 | Dental Marketing Guy Show

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy, and today we’re talking about how you can get confident. If you talk with any clinician on the lecture circuit they’ll tell you to master your craft. If you talk to any marketer they’ll tell you to do whatever it is […]

Interview with Dr. John Nosti

Transcript of Dr. John Nosti on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy, and today I have a really renowned guest. But let me tell you, it’s not even as impressive as what he’s done but where he’s going, you heard it here […]

Lorraine Guth on Practice Management

Transcript of  Lorraine Guth on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy show. I’m Justin, the dental marketing guy and today we have a very special guest. You know most businesses struggle with the challenges of building their business, you know, and a lot of times it has to do with managing conflicts […]

Rezzimax Founder

Transcript of Sharik Peck on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today it is a distinct privilege to interview a very important guest. You’re going to want to hear what Sharik has to say, he is from a company called, he’s […]

Interview with David Harris

Transcript of David Harris on The Dental Marketing Guy Show: Justin: welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today I have a very important guest, you’re going to want to hear what he has to  say, because he has helped practices like yours, dealing with embezzlement, you may have […]

Productive Dentist Academy with Chris Moriarty

Transcript of Chris Moriarty on The Dental Marketing Guy Show Justin: Welcome to the Dental Marketing Show. I’m Justin, the dental marketing guy and today we’ve got a really, really great guest. I’m excited to introduce this guy because, let me tell you, I told him about almost nobody in dentistry is as entertaining and […]

How to Get Your Patients to Refer Others to Your Practice

Article by: Dr. Gina Dorfman of YAPI The best new patients are those who come from personal referrals because they are more inclined to trust us. Statistically, patients who were referred by other patients have 37% higher retention rate compared to others (Deloitte). Ideally, patient referrals are your leading source of new patients. If this […]

Details on Local Citations for SEO

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today were discussing local SEO. How the way you build citations definitely mattes for your new patient flow. Today were talking about one of the most commonly understood yet misunderstood ways you can help your dental websites search engine ranking. […]

New Local SEO Factors #25

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today we’re talking about a newly mentioned factor as to how you can get your dental website on the google map. As a new patient enthusiast, I love SEO as a lead generation source for most dental practices. Currently, google […]

HIPAA and OSHA Guidance with Jill Obrochta

Transcript of Jill Obrochta on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today it is a huge honor to interview a real HIPAA expert. We have Jill Obrochta and she is a 20 year plus veteran of the Clinical Dental Hygiene Arena […]

Call Sumo Founder Ahmed Reza Interview

Transcript of Ahmed Reza on The Dental Marketing Guy Show: Justin: And welcome to The Dental Marketing Guy Show, I’m Justin the dental marketing guy and today we have a guest who is gonna teach us all about how to use technology to track your marketing results. If you’re investing in Marketing, let me tell you, […]

How You Can Build SEO Content #24

Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today we’re gonna talk about how you can build great content. Talk about what you’re passionate about, that’s it. That’s the show, go do it? Seriously, you can blog, you can start a podcast, you can say, do silly cat videos […]

Dental SEO Guaranteed Results #23

I’m the dental marketing guy, today a very controversial topic. We’re talking about whether or not an SEO company can guarantee results and more importantly what it means for your practice. What if I told you that no one knew how to rank your dental website on search engines? So you might as well just […]

Is Live Chat Right for Your Dental Website? #22

Is live chat right for your dental website? That’s the question before us today on the Dental Marketing Guy Show. I’m Justin, let’s delve into this. There has been much discussion on the general town forums about whether or not live chat works to gain new patients. Whether or not its HIPPA complaint and whether […]

18 SEO FAQs Special Episode

18 SEO FAQs Welcome to the dental marketing guy show this is a special episode for those of you who are interested in learning more about what SEO is, how it works, how do you choose a company. There’s been a lot of discussion on dentaltown.com in the marketing section of the forums and I […]

Dental CPA Jason VanHorn

Transcript of  Jonathan Vanhorn on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today I am joined by a guest who is very well known in the dental field as a CPA, today we have Jonathan Vanhorn CPA specializing in dentist. So your […]

How to Rank Your Videos

How To Rank Your Videos Welcome to the Dental Marketing Guy Show!  I’m Justin Morgan, here to talk to you about how to get your video content more easily recognized by search engines. Transcribing your videos can help with SEO, because as of right now, videos and audio are not as easily read by search […]

Dental Web Sites: 3 Things to look for!

Dental web sites created by a true dental marketing expert will exude your competency for what you do and how you do it. They will show what makes you different and why the prospective dental patient should see you over the dentist down the street. Here are some ideas to keep in mind when designing […]

Top 10 Dental Marketing Ideas

Looking for dental marketing ideas?  Check out the top 10 dental marketing ideas from the one and only Dental Marketing Guy! If you’re a dentist who lands on this page, you understand something about the future. You understand that the dental market that our fathers toiled in is nothing like the dental market of today. […]

Accelerated Mobile Search

Welcome to the dental marketing guy show! I’m Justin Morgan, the dental marketing guy. Let’s delve into this! Today we’re talking about AMP, amp. Also known as accelerated mobile search. This is something we can implement so the mobile version of your website can load…almost instantly! Currently, at the time of airing, Google isn’t using […]

Fred Joyal on Becoming Remarkable

Transcript of Fred Joyal on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today we have this huge gust. I’m hugely honored to introduce Fred Joyal. He is, as you probably know, the founder of 1-800-DENTIST. He has been a huge key influence in the dental […]

Online Reviews & Your Dental SEO

Online Reviews And Your Dental SEO Welcome to the Dental Marketing Guy Show I’m Justin Morgan the dental marketing guy. In this recent episode of the dental marketing guy show, which you can view, clicking here. I interviewed Maui Bob of the famous five stars reviews system. We discussed how online reviews impact your search […]

14 Dental Professionals on Earning Referrals

How can you earn more referrals for your dental-centric business?  14 dental professionals tell us what they do differently to earn referrals: “We employ one of the most difficult strategies out there to earn referrals…we ask! I know, it sounds simple. But we do what we ask our clients to do when they are seeking […]

Top 5 Myths in SEO

Top 5 SEO Myths Hey guys welcome to the Dental Marketing Guy Show I’m Justin Morgan the dental marketing guy. Today we’re talking about the  top 5 myths in SEO. SEO is a scam  You know, this one becomes less popular as time goes on and more and more information proliferates the internet with geometric […]

Laura Hatch Founder Front Office Rocks Interview

Transcript of Laura Hatch on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the Dental Marketing Guy and today it is a huge honor to interview you, Laura Hatch, who is the founder and CEO of Front Office Rocks. You may have heard of this, frontofficerocks.com, the leader in […]

Increase Your Referrals & SEO Concurrently

3 Proven Ways to Increase Patient Referrals Hey guys welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy. Today we’re talking about three proven ways to increase patient referrals and what it means for your SEO. What are 3 things you can start doing this week to make your practice more […]

Dental SEO vs. General SEO

Why Hire a Dental SEO Specialist? Welcome to the Dental Marketing Guy Show!  Today we’re talking about the difference between a generalist SEO Company and a Dental SEO Company.  I’m Justin Morgan, let’s delve into this! If you’ve followed the Dental Marketing Guy Show episodes which highlight the importance of SEO, you’re probably familiar with […]

Short Hills Design Dr. Wank

Transcript of Dr. David Wank on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we have a very special guest. If you hang out in dental town, marketing forum sections, if you ever looked for a dentist who is also a top notch […]

When SEO isn’t Working

When SEO Gets Tough Hey guys thanks for joining me.  Today, a very serious subject and that is when your SEO just isn’t flowing at the same rate as you had originally anticipated at the outset of the campaign. When this happens, there are basically 3 ways to deal with the issue.  First, you may […]

Top Dental SEO Factor

Hey guys welcome to the Dental Marketing Guy Show, today the number one Dental SEO factors. We have a great episode today! Today we’re discussing the #1 factor in Dental SEO! I’ll cut straight to the chase.  The #1 factor in getting your website to outrank other dental websites comes down to one little word: […]

Web Designers Can’t Do SEO

Web Designers Can’t Rank Your Dental Website Hey I’m the Dental Marketing Guy! Welcome to the Dental Marketing Guy Show. Today we’re talking about web designers and why they can’t rank your dental website. Today we’re going to talk about something truly controversial.  I’m probably going to ruffle some feathers by saying these things, but i think […]

SEO vs PPC

SEO vs PPC Hey guys welcome to the Dental Marketing Guy Show I’m a dental marketing guy thanks for joining me. Today we’re looking at the comparative value of SEO vs Pay Per click advertising. First, as you probably already know watching the Dental Marketing Guy Show, SEO is the way we gain higher organic or unpaid rankings […]

SEO isn’t Everything

Why Dental SEO Alone Doesn’t Cut It welcome to the Dental Marketing Guy Show on the dental marketing guy today we’re talking about why SEO alone doesn’t cut it. It’s been said that people don’t care what you know until they know that you care.  That’s why talking about your clinical skills won’t do you […]

Interview with Jeff Gladnick

Transcript of Jeff Gladnick on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we have a very well renowned web designer for dentists and marketing specialist. If you’re looking for a mediocre dental website, this guy is not your guy but if […]

Should Dentists Learn SEO?

Who needs Dental SEO? Welcome to the Dental Marketing Guy Show.  I’m Justin Morgan the dental marketing guy.  Let’s delve into this! SEO is probably the most enigmatic practice in dental marketing today.  Why is that?  I think it comes down to the fact that dentists just have better uses for their time than to learn […]

White Hat SEO | Dental Marketing Blog

What is “White Hat” SEO? Welcome to the Dental Marketing Guy Show, I’m  the dental marketing guy. Let’s delve into this! Today we’re discussing what white hat SEO is.  And keep in mind that some of these terms are subjective when we’re talking about white hat, black hat, grey hat SEO. White hat SEO is […]

SEO Story | Dental Marketing Blog

2 Major Factors in SEO | Content and Links Welcome to the Dental Marketing Guy Show!  I’m Justin Morgan, aka the dental marketing guy. Today we’re talking about the 2 major factors in SEO content and links. The first factor for SEO is content.  The way search engines decide how to promote a certain piece […]

One Thing To Know About SEO | Dental Marketing Blog

2 SEO Principles | SEO and Referrals are the SAME THING Welcome to the Dental SEO Show!  I’m Justin Morgan, aka “the dental marketing guy,” and I’m here to tell you that you already know SEO.  That’s right.  In fact, you’ve already done some form of SEO throughout your life and you might not even […]

You Don’t Always Need SEO | Dental Marketing Blog

Dental Websites Don’t Need Ongoing SEO I’m Justin the dental marketing guy!  Today we’re talking about how you may be paying for SEO which you don’t need. This largely depends on how competitive your space is in the search engines.  If you’re going for keywords such as New York cosmetic dentist, you’re in for a […]

Quality Dental Plan | Dental Marketing Guy Show

Transcript of Dr. Dan Marut from Quality Dental Plan on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today we have a very important guest, you’re going to want to hear what Dr Dan Marut has to say. Dr Dan is – you may […]

Mastering SEO with Justin Morgan

Transcript of Delivering Wow Dental Podcast with Justin Morgan aka the dental marketing guy: Dr. Anissa Holms: Welcome to the delivering Wow dental podcast, episode 29. Ready to scale up your Facebook marketing? Head on over to DelieveringWowCourse.com Hi guys, and welcome to another episode of the delivering wow dental podcast, I’m your host, Dr. Anissa […]

Harmful SEO

Can SEO Hurt My Dental Practice? That’s my question today. I’m the Justin Morgan, the dental marketing guy.  Here to talk to you about some of the dangers involved in doing SEO for your dental practice. First, it’s important to recognize that SEO can be broken down into two major factors.   “ Content and links. […]

How to Earn Links for SEO

How to Earn Inbound Links for Dental SEO I’m the Dental Marketing Guy.  Let’s delve into this!  Probably the best form of off page SEO is the earning of inbound links.  That is, to find opportunities from authorities within the dental field who might find value and meaning in linking to your website.  The way […]

What is SEO?

What is SEO? Today on the Dental Marketing Guy Show, we’re discussing what SEO is, and more importantly what it means to your practice. Search Engine Optimization is the process of making your website or other property representing your practice more visible on popular search engines.  Most dentists think of ranking their already existing websites, […]

Google Leaks | Dental Marketing Blog

Google Leaks Hey guys it’s the Dental Marketing Guy Show. Today we’re talking about a hundred and sixty pages of newly released Google leaks. What is it mean for your practice. Hey guys welcome to the dental marketing guy show, episode 2 thanks for joining me. We’re talking about Google leaks today we’re talking about […]

Joshua Scott from 8e8 Dental Marketing

Joshua Scott, founder of 8e8 Dental Marketing (8e8 Studio) Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today we have a guest who – it’s a huge honor to interview; Joshua Scott, the founder of 8e8 dental marketing (8e8 Studio or Studio 8e8). And, really interesting, I got […]

Interview with Dr. Gina Dorfman | Dental Marketing Guy Show

Transcript of Dr Gina Dorfman on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today I have a guest who you’ve probably already heard of, but just in case, it’s DR Gina Dorfman, she is the founder of YAPI, and it stands for -I […]

Interview with Dr Eric Jones | Dental Marketing Guy Show

Transcript of Dr Eric Jones on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m the dental marketing guy, and today I’m joined by Dr Eric Jones, who you may already recognize from the lecture circuit. Dr Jones, met him at the townie meeting here, at the cosmopolitan this year, […]

Interview with Wonderist Agency | Dental Marketing Guy Show

Transcript of Wonderist Agency on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a couple of all-stars, in the area of Dental Marketing online. From Wonderist agency, we’ve got Laura Maly, and Michael Anderson. Did I say that right? Laura: Maly, […]

Interview with Laci Phillips on Practice Dynamics | Dental Marketing Guy Show

Transcript of Dental Coach Laci Phillips on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we’re going over the top 5 myths when hiring a dental consultant. I have with me today, our guest of honor, Laci Phillips, from practice dynamics, and […]

Dr Michael Ling on Practice on Fire | Dental Marketing Guy Show

Transcript of Dr. Michael Ling on The Dental Marketing Guy Show: Justin: welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a very important guest, you’re going to want to hear what Dr Ling has to say, he is starting this year, he has practice on fire, he’s […]

Interview with Dr Matthew Bickel | Dental Marketing Guy Show

Transcript of Dr Matthew Bickel on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a very special guest, he is Dr Bickel. And he and his wife have been, you may recognize him from Dentistry uncensored with Howard Farran, he […]

Interview with Howard Farran | Dental Marketing Guy Show

Transcript of Howard Farran on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy Show, I’m the Dental Marketing Guy. Today we have a guest who really needs no introduction, it is an amazing honor to interview Howard Farran, the founder of DentalTown.com, you’ve already heard of him, but let me tell you, […]

Interview with Spencer Peller of YesTrak.com

Transcript of Spencer Peller on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy show, I’m the dental marketing guy, and today we have an amazing amount of value to offer, right now Spencer Peller, he is the founder of YesTrak.com, an amazing company that’s doing amazing things for your practice. If you […]

Dr Anissa Holmes on fb Advertising | Dental Marketing Guy Show

Transcript of Dr. Anissa Holmes on The Dental Marketing Guy Show:  Learn More About Delivering Wow By Clicking Here! Justin:  welcome to the Dental Marketing Guy show, I’m the Dental marketing Guy, and today I have a very special guest, which for many of you, she needs no introduction. She was voted one of the top 25 […]

‘Maui Bob’ 5 Star Reviews System | Dental Marketing Guy Show Interview

Dental Marketing Guy – Bob ‘Maui Bob’ Transcript of Maui Bob on The Dental Marketing Guy Show: Justin: welcome to the Dental Marketing Guy show, today is a very special episode, I have our guest of honor, Bob Summers, he’s also known as Maui Bob, most people on Dental Town would know him as Maui Bob, […]

Dental Marketing Guy: Interview with Dr Christopher Phelps

Transcript of Dr. Christopher Phelps on The Dental Marketing Guy Show: Justin: welcome to the Dental Marketing Guy Show, Today we have Dr Christopher Phelps. Dr Christopher Phelps, thank you for joining me Dr Phelps: my pleasure Justin: it is a huge honor to interview you and let’s just delve right into this. I’m interested in learning, […]

Dr. Sunny Pahouja, DDS: Talks About Patient Experience

Lifetime Smiles Dentist Sunny Pahouja Treats His Patients Right! Dr. Sunny Pahouja talks on The Dental Marketing Guy Show to discuss what he does at Lifetime Smiles in Cincinnati to help patients have an unexpectedly pleasant experience! Transcript of Sunny Pahoujah DDS Interview on The Dental Marketing Guy Show: Justin: Alright we’re live, welcome to […]

Coach Heidi Mount of CoachHeidiMount.com Interview

Coach Heidi Mount: Featured Expert on Dental Marketing Guy Show Learn About the Invisible Profit in Your Dental Practice! Coach Heidi appears on the dental marketing guy show as an expert on the area of finding hidden profits in dental practices.  Here is the video: Transcript of Coach Heidi Interview on The Dental Marketing Guy […]

Dental Maverick Dr. Tuan Pham | Take Control of Your Dental Practice and Your Life!

Dental Maverick Dr. Tuan Pham Tells All! It’s an honor and pleasure to interview the legendary “Original Dental Maverick,” Dr. Tuan Pham.  Dr. Pham has a high level of energy, which I personally find addicting.  Dr Pham specializes in helping dentists take control of their dental office, and take control of their destiny!  Learn more about […]

What’s the Lifetime Value of a New Dental Patient?

Transcript of Video: Hey guys it’s Justin the dental marketing guy here to talk about the lifetime value of a new patient. If you’re an ophthalmologist, you know that $5,000 is the cost of LASIK.   So if you’re spending $500 set to gain a new patient that makes sense as an ophthalmologist it’s a much […]

Types of Re-Targeting Campaigns for Dental Websites

January 31, 2016
Here are the types of re-targeting that you can implement to be top of mind for prospective dental patients: 1. Search Retargeting –   A prospective dental patient searches for a dentist in your area.  We now know exactly what they want.  But, if you’re not listed on the top 3 listings, you’re probably not […]

Tracking New Patients

The Dental Marketing Guy is dedicated to promoting a simple, direct, yet powerful idea: Track What Works. With this basic infographic, we see just how simple it can be to ledger what’s working and what’s not with respect to lead generation. Track where your patients came from religiously, and you might be surprised after several […]

Actionable Dental Marketing Idea #2

Today we’re featuring a dental office who has really turned the new patient faucet on through a variety of internal marketing efforts.  Pine Crest Dental’s very own Dr. Williams showcases an incredible Halloween dental marketing strategy which speaks for itself. The benefits of branding by having children arrive at the practice are immediately evident.  Additionally, […]

The True Value of a New Patient

The True Value of a New Dental Patient. It could be the most fundamental marketing principle for a dental office.  So why is it so confusing to identify an accurate figure?  It could be that, unlike an ophthalmologist who knows ever Lasik case makes $5,000, dentist are unable to easily break off such a straightforward […]

In Marketing, Timing is Everything

Of the popular dental marketing tactics, the level of effectiveness seems to have a common theme.  Hitting the right audience at the right time. I think that’s why SEO has become such a huge boon in dental marketing.  You’re only showcasing your practice at the exact moment a prospective patient is actively searching for a […]

Why Web Designers Can’t Rank Your Site

If you’ve ever studied seo even a little bit, you know that inbound links are one of the most important aspects to ranking on popular search engines. This might be a bit controversial, just so you know. This post will shake up those who design websites and claim to also rank them, no doubt. But […]

Referrals- Top 3 Tips Addressing Patient Perception

Dentists ignore these top 3 tips on how to best ask for referrals all the time. Why should you care?  Because dentistry is riddled with bad marketing practices, and instead of blending in with the crowd, it’s now easier than ever before to stand out.  You have to love the dentists that ignore these tips […]

4 Ways Your Business Can Market on a Budget

Marketing in the twenty-first century requires a lot of know-how and lot of compromise. If you’re doing your marketing on a budget, the amount of compromise you need to include doubles and it seems as though the content you make is never as good as what is made when you have unlimited funds. Marketing on […]

What Dental Patients Really Want

Dentists, Put down that hand piece for just one minute.  Have you ever stopped to think what your prospective patients really want?  Of course you have.  But have you ever researched empirical data which indicates what dental patients really want most from their (would be) dentist?  50% of people don’t have a dentist, and yet they […]

Dental Advertising vs Dental Marketing

Hey Dental Marketing Guy, I hear you talking about internal marketing for dental offices and dental marketing such as SEO and optimizing a dental website for conversions.  Which is marketing, and which is advertising? Marketing for Dentists: When talking about dental marketing, what comes to mind?  Direct mail postcards with discount dental evaluations, search engine […]

101 Dental Search Engine Optimization Ideas for Dentists

Dental SEO Considerations for Your Dentist Website 1. Domain Age How long have you owned your domain name? You’re going to need to establish some trust with search engines in order to rank well. One of the ways to show that you’re a trustworthy brand is to be around for a while. Another way is […]

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