Running a successful dental practice requires more than clinical expertise. You need a steady stream of new patients while keeping your current patients loyal and engaged. Without an effective marketing plan, even the best dental professionals struggle to fill their chairs and grow their practice.
I've used DMG for well over 5 years and it has helped me grow my scratch start dental office in a highly saturated area. I would highly recommend this company - they are efficient and responsive. What I like the most is they don't try to upsell and they're very realistic with how they can help.
This guide shows you proven dental marketing strategies to attract new patients, convert prospects into loyal clients, and build a thriving practice. You'll learn practical tactics that work for both new dental practice owners and established clinics looking to increase patient volume.
Most dental professionals excel at patient care but struggle with marketing. The competition in your local area continues to grow. Prospective patients have countless options when choosing a healthcare provider.
Your dental clinic needs visibility to stand out. You need a strategic marketing approach that brings qualified patients through your door. The landscape has shifted dramatically in recent years.
Patients now conduct extensive online research before booking appointments. They compare practices, read reviews, and evaluate your online presence. If you're not visible during this research phase, you've already lost potential patients.
Practices without dental patient marketing often rely solely on word of mouth. While patient referrals are valuable, they're not enough to sustain growth. Your patient flow becomes unpredictable and seasonal.
Empty chairs mean lost revenue. More critically, it means people in your community aren't getting the oral health care they need. Competitors with strong marketing strategies capture the patients you could be serving.
Your dental website is often the first impression potential patients have of your practice. It needs to load quickly on mobile devices and clearly communicate your dental services. Most people browse on phones, so mobile optimization is essential.
Include online booking functionality to make scheduling convenient. Studies show practices with online scheduling attract more patients. People want to book appointments outside business hours.
List your hours, location, and accepted dental insurance plans prominently. Show before and after photos of cosmetic dentistry work to demonstrate your expertise. Include detailed service pages for everything from family dentistry to emergency dentistry.
Make contact information visible on every page. Include click to call buttons for mobile users. Remove barriers between interested visitors and scheduling appointments.
Search engines reward websites that provide helpful information. Write blog posts about common dental concerns. Cover topics like managing tooth pain, understanding procedures, and maintaining oral health.
Each piece of content should target specific keywords patients search for. Video content performs exceptionally well. Create short videos explaining procedures or offering oral health tips.
Update your website regularly with fresh content. A blog gives you a reason to add new pages consistently. Consider patient success stories as content opportunities that resonate with prospective patients facing similar situations.
Your Google Business profile is critical for local visibility. Complete every section with accurate information about your dental office. Add high quality photos of your facility and dental team.
Encourage satisfied patients to leave positive reviews. Respond to all reviews, both positive and negative. This shows prospective patients that you value patient satisfaction and engagement.
Post regular updates about your services, special offers, or oral health tips. These posts help you appear in local search results. Google favors businesses that actively maintain their profiles.
Use the Q&A feature to answer common questions. Add relevant attributes like emergency services or wheelchair accessibility. These details help patients find practices that meet their specific needs.
Social media platforms let you connect with your community and showcase your dental practice brand. Share patient success stories with permission. Post educational content about maintaining good oral health.
Choose platforms where your target audience spends time. Facebook works well for family dentistry practices. Instagram suits cosmetic dentistry with visual content.
Show behind the scenes content of your dental team. This humanizes your practice and builds trust. Use social media marketing to announce new services or technology in your office.
Respond quickly to comments and messages. This level of patient engagement demonstrates your commitment to care beyond the chair. Social media creates patient interactions that strengthen relationships.
Post consistently on a regular schedule. Quality matters more than quantity. Three thoughtful posts weekly beat seven rushed posts.
Justin & his team took me from stone age to warp speed with a website refresh and SEO package. If you are a dental office that has dealt with prior SEO service companies, then you know all the pitfalls and lack of accountability. Dental Marketing Guy is different. Justin outlines what he will or can achieve and then does it.
Thank you for your support and help Justin, glad I took the step!
While organic marketing takes time, paid advertising delivers immediate results. Target your ads to your local area to reach people actively searching for dental services.
Use platforms like Google Ads and Facebook to promote specific services. Highlight emergency dentist availability, cosmetic dentistry results, or new patient specials. Test different ad messages to see what resonates.
Track your ad performance carefully. Adjust your spending based on which dental marketing campaigns bring the best return on investment. Pause underperforming ads and double down on winners.
Retargeting campaigns reach people who visited your website but didn't book. These ads remind them to schedule and often convert at higher rates.
Cross promotion with local businesses expands your reach. Partner with gyms, salons, or wellness centers to exchange marketing materials. These partnerships introduce your practice to new audiences.
Offer special discounts to employees of local companies. This builds relationships with organizations that can refer many patients. Display your marketing materials in complementary businesses where your target audience shops.
The patient experience begins before they enter your dental clinic. Train your staff to answer phones professionally and warmly. Make scheduling easy with flexible appointment times.
Send appointment reminders through text and email. Include clear directions and parking information. These small touches reduce no shows and create a positive first impression.
Provide detailed information about what to expect during visits. New patient forms should be available online. Let patients complete paperwork at home to save time.
Your physical space impacts patient perceptions. Keep the waiting area clean, comfortable, and welcoming. Offer amenities like coffee, water, or magazines.
Minimize wait times through efficient scheduling. Use your practice management system to avoid overbooking. Respect patients' time as much as you expect them to respect yours.
Consider comfort features like blankets, noise canceling headphones, or entertainment options. Small touches reduce anxiety and improve patient satisfaction.
First impressions start at the front desk. Greet new dental patients by name when they arrive. A personal welcome sets a positive tone immediately.
Minimize paperwork through digital systems. Tablets or online forms reduce time spent with clipboards. Explain what to expect during their visit. Walk them through the process step by step.
Take time to understand their concerns and goals. Listen actively before jumping into treatment discussions. This patient centered approach builds trust from the start.
Cost concerns prevent many people from seeking dental care. Display your accepted dental insurance providers clearly on your website and in your office.
Provide flexible payment options for patients without insurance. Consider offering payment plans for larger procedures. Transparency about costs helps patients make informed decisions.
Some practices partner with financing companies. Others create their own membership programs. These options make dental services accessible to more patients in your community.
Discuss costs upfront before beginning treatment. Surprise bills damage trust and hurt patient loyalty. Train staff to discuss payment options comfortably and professionally.
The quality of care you provide is your most powerful marketing tool. Take time to educate patients about their oral health. Explain treatment options in clear, non technical language.
Use visual aids, models, or intraoral cameras to show patients what you see. Understanding their condition helps patients appreciate recommended treatment.
Use modern technology to improve patient comfort. Follow up after major procedures to check on recovery. Every positive patient experience increases the likelihood that patients will leave positive patient reviews and refer friends and family.
Respect patient preferences and concerns. Some people need extra time or reassurance. Adapting your approach to individual needs shows you care about them as people.
Acquiring new patients costs more than retaining existing patients. Focus on building patient loyalty through consistent communication and excellent care.
Use your practice management system to track when patients are due for checkups. Send friendly reminders well in advance. Analyze patient files to identify those who haven't visited recently.
Recognize patient milestones like birthdays or anniversaries of being with your practice. Small gestures create emotional connections that keep patients coming back.
Create a patient loyalty program that rewards regular visits. Survey patients regularly to gather feedback. Act on suggestions to improve your practice.
Your dental team represents your practice in every patient interaction. Train staff members on your mission, values, and what makes your practice unique. When everyone understands your brand, they communicate it naturally.
Hold regular team meetings to discuss marketing goals and results. Share patient compliments and success stories. This keeps everyone motivated and aligned with practice objectives.
Reward team members who generate referrals or positive reviews. Recognition encourages continued effort. Some practices offer bonuses for staff members whose names appear in patient testimonials.
Clear signage guides patients and reinforces your brand. Directional signs help patients navigate your office confidently. Label treatment rooms, restrooms, and checkout areas clearly.
Display your logo prominently at the entrance. Window graphics attract attention from passersby. Exterior signs should be visible, well lit, and professionally designed.
Use digital screens in waiting areas to promote services. Rotate messages about cosmetic dentistry, teeth whitening, or new technology. Educational content keeps patients engaged while they wait.
Strategic displays throughout your dental office promote additional services. Place before and after photos in consultation areas. Visual proof convinces patients to consider cosmetic treatments.
Feature patient testimonials on waiting room walls. Real stories from satisfied patients build credibility. Include photos when patients give permission.
Display awards, certifications, and community involvement photos. These elements build trust and demonstrate your commitment to excellence. Update displays regularly to keep content fresh.
Educational materials in operatories give patients something to read during procedures. Create laminated cards explaining common treatments. Simple graphics help patients understand complex procedures.
Provide take home materials about oral health topics. Brochures about gum disease prevention or proper brushing techniques extend your care beyond the office. Include your contact information on all materials.
Digital screens above dental chairs can show procedure animations. Patients appreciate understanding what's happening. Educational content reduces anxiety and builds trust.
Effective recall systems keep your schedule full with existing patients. Use automated reminders for six month checkups. Multiple touchpoints increase appointment booking rates.
Send recall notices via email, text, and mail. Different patients prefer different communication methods. Offering choices improves response rates.
Track patients who ignore recall notices. Follow up with phone calls for those overdue for care. Personal outreach often reconnects lapsed patients with your practice.
Celebrate patient loyalty with anniversary recognition. Track how long patients have been with your practice. Send special cards or small gifts at milestone years.
Feature long term patients on social media with permission. Share their stories and thank them publicly. This recognition strengthens bonds and encourages other patients to stay loyal.
Offer anniversary discounts or complimentary services. A free cleaning for ten year patients shows appreciation. These gestures generate goodwill and positive word of mouth.
Your satisfied patients are your best source of new dental patients. Create a formal referral program that rewards patients who refer others to your practice.
Offer incentives like discounts on future services or free cleanings. Make it easy for current patients to refer by providing referral cards or a simple online form.
Ask for referrals at the right time. After successful treatment or when a patient refers expresses satisfaction, mention that you welcome their referrals.
Thank patients publicly and privately when they refer someone. Track which patients refer most often. These super fans deserve special attention.
Regular communication keeps your practice top of mind. Send monthly email newsletters with oral health tips and practice updates. Share information about new services or technology.
Segment your email list based on patient needs. Parents receive different content than seniors. Use patient files to personalize communication.
Social media keeps you connected between appointments. Share content that provides value beyond just promoting your services. This positions you as a trusted source of oral health information.
Text message campaigns work well for time sensitive communications. Appointment reminders, last minute openings, or urgent practice updates reach patients instantly.
Online marketing encompasses multiple strategies working together. Your website, social media, email, and online reviews create a comprehensive presence.
Consistency across all online marketing channels strengthens your brand. Use the same logo, colors, and messaging everywhere. Monitor analytics to understand what works.
Invest in professional photography for all online marketing materials. Quality images signal quality care. Update online content regularly across all platforms.
Community involvement builds your dental practice brand and attracts patients who value supporting local businesses. Sponsor local events like youth sports teams or school programs.
Participate in health fairs and community screenings. Offer free dental screenings at local events. These activities demonstrate your commitment to the community's wellbeing.
Partner with schools to provide dental education programs. Teaching children about oral health builds relationships with families. Join your local chamber of commerce to network with other business owners.
Document your community involvement on social media and your website. Share photos and stories from events. This content shows prospective patients you're invested in the community.
Your online reputation directly impacts your ability to attract new patients. Most people research online before choosing a healthcare provider. They read online reviews and check your social media presence.
Actively manage your reputation by monitoring review sites and social media mentions. Set up Google alerts for your practice name. Respond quickly to new reviews or comments.
Address negative feedback promptly and professionally. Offer to resolve issues offline. Highlight positive reviews on your dental website and marketing materials.
Ask happy patients to share their experiences online. Make it easy by providing direct links to review platforms. The more positive patient reviews you accumulate, the more attractive your practice becomes.
Showcase before and after photos with patient permission. Visual proof of results particularly benefits cosmetic dentistry marketing.
Justin has the most comprehensive working knowledge of SEO both in dentistry and out. I confidently rely on his assistance for my business as well as recommend him to my own clients. Thanks dental marketing guy!
Patient referral success starts with your team. Every dental team member should understand the importance of referrals. Train staff to mention your referral program naturally during patient interactions.
Empower team members to reward referrers immediately. Celebrate referral milestones as a team. Share success stories when patient refers new people.
Patient loyalty develops through consistently positive experiences. Remember returning patients and greet them warmly. Use their names and reference previous visits.
Anticipate patient needs before they ask. If someone mentioned a vacation, ask about it at their next visit. Surprise and delight patients occasionally with unexpected gestures.
Acknowledge long term patients with anniversary celebrations. Special gifts or recognition for ten year patients reinforce their decision to stay loyal.
Patient success stories are powerful marketing tools. They provide social proof and emotional connection. Collect testimonials systematically after successful treatments.
Use various formats for success stories. Written testimonials, video interviews, and before and after photos each serve different purposes. Feature success stories prominently on your website.
Share patient success stories on social media with permission. Include success stories in marketing materials like brochures or direct mail. Get written permission before using any patient information.
Patient flow often follows predictable patterns. Understanding these patterns helps you market strategically. January sees high interest as people use new insurance benefits.
Launch targeted campaigns before slow periods. Promote emergency dentistry services during high risk periods. Create urgency with limited time offers.
Track your practice's specific patterns over years. Use historical data to predict future needs and plan accordingly.
Starting a new dental practice requires aggressive marketing to build awareness. You're competing against established practices with loyal patient base relationships. Your marketing budget should be higher initially.
Focus on grand opening events to introduce yourself to the community. Invite local businesses, residents, and community leaders. Offer free consultations or screenings to get people through your door.
New dental practice visibility depends heavily on digital presence. Invest in professional website design from day one. Your online presence often determines whether patients consider you legitimate.
Partner with dental professionals who can refer patients. Specialists and general dentists often exchange referrals. Building these relationships early accelerates patient acquisition.
Offer new patient specials to overcome barriers to trying your practice. Discounted initial exams or free teeth whitening with first visit create compelling reasons to choose you over competitors.
Established practices benefit from existing reputation and patient base. Your marketing focuses more on retention and encouraging referrals. Leverage your history and community relationships.
Highlight your experience and longevity in marketing materials. "Serving the community since 1995" builds credibility. Long standing practices benefit from trust accumulated over years.
Refresh your brand periodically to avoid appearing outdated. Update your website, logo, and office decor every five to seven years. Modern appearance attracts younger demographics while retaining older patients.
Expand services strategically based on patient demand. Adding cosmetic dentistry or implants meets existing patient needs while attracting new ones. Cross promote new services to current patients first.
Reactivation campaigns for lapsed patients generate significant results. Your patient files contain hundreds of people who know and trust you but stopped coming. Targeted outreach brings many back.
Specialty practices like orthodontics or oral surgery require different tactics. Your patients typically come through referrals from general dentists. Relationship marketing with referring dental professionals is critical.
Develop educational materials for general dentists to share with patients. Procedure guides and referral pads with your information make referring easy. Regular communication keeps you top of mind.
Highlight your specialized training and advanced technology. Patients choose specialists based on expertise and equipment. Showcase your credentials and cutting edge techniques.
Direct to consumer marketing still matters for specialties. Parents research orthodontists directly for their children. Adults seek cosmetic dentistry independently. Strong online presence captures this direct interest.
Before and after galleries prove results dramatically for cosmetic and orthodontic work. Visual transformation stories convert prospective patients effectively. Maintain extensive photo libraries with proper consent.
Solo practitioners emphasize personal relationships and individual attention. Your marketing highlights you as the dentist patients will always see. This consistency appeals to people who value continuity.
Group practices promote convenience and availability. Multiple dental professionals mean more appointment slots and specialties under one roof. Market your comprehensive care and flexible scheduling.
Solo practitioners often build stronger personal brands. Your personality and approach become central to marketing. Patients choose you specifically, not just your practice.
Group practices benefit from shared marketing costs and broader community presence. Multiple dentists can attend different events. Larger teams provide more opportunities for patient interactions.
Multi location practices face unique branding challenges. Maintain consistency across all dental office locations while acknowledging local communities. Each location needs individual online listings and local marketing.
Centralize certain marketing functions for efficiency. Website management, social media strategy, and brand guidelines should be consistent. Local execution adapts to each community's unique characteristics.
Each location needs its own Google Business profile. Optimize each separately for local search. Monitor reviews and engagement independently across locations.
Staff at each location should understand they're brand ambassadors. Training ensures consistent patient experience regardless of which office someone visits. Quality consistency builds trust in your overall brand.
Cross promote between locations strategically. If one office has a wait for appointments, offer another location. Geographic flexibility serves patients while filling schedule gaps.
Voice search changes how people find dental services. Optimize for conversational queries like "where's the nearest dentist open now?" Include FAQ sections that mirror how people actually speak.
Claim and optimize your listings across all platforms. Focus on local SEO for voice search success. Most voice searches have local intent.
Basic email marketing works, but segmentation delivers better results. Divide your list by treatment history, interests, and demographics.
Create automated email sequences for different patient journeys. Send reactivation campaigns to patients who haven't visited recently. Test subject lines, sending times, and content styles.
Marketing automation handles repetitive tasks while personalizing patient interactions. Set up triggered emails based on patient actions. Use chatbots for after hours website inquiries.
Video content dominates online engagement. Patients prefer watching videos over reading long articles. Create procedure explanation videos for common treatments.
Film patient testimonials with permission. Video testimonials feel more authentic than written ones. Post videos across multiple platforms to maximize distribution.
Patient engagement extends beyond individual appointments. Engaged patients stay loyal longer and refer more often. Create a patient portal where people can access records and manage appointments.
Send educational content relevant to each patient's situation. Host patient appreciation events annually. Survey patients regularly about their experience and act on feedback visibly.
Calculate how much you spend to acquire each new patient by channel. Divide total marketing spend by number of new patients acquired. This metric reveals which channels deliver best value.
Track cost per acquisition separately for each marketing method. Google Ads, social media, direct mail, and referral programs each have different costs. Understanding these differences guides budget allocation.
Compare your cost per acquisition to patient lifetime value. If acquiring a patient costs $300 but they generate $5,000 over ten years, that's excellent return. High acquisition costs are acceptable when lifetime value justifies them.
Monitor how acquisition costs change over time. Increasing costs may indicate market saturation or increased competition. Adjust strategies when costs rise without corresponding value increase.
Patient lifetime value represents total revenue one patient generates throughout their relationship with your practice. This metric helps justify marketing investments and retention efforts.
Calculate average revenue per visit multiplied by average visits per year and typical patient retention years. A patient visiting twice yearly spending $300 per visit for fifteen years generates $9,000 lifetime value.
High lifetime value justifies higher acquisition and retention spending. Practices with loyal patient base relationships see significantly higher lifetime values. These practices can outspend competitors on marketing profitably.
Segment lifetime value by patient type. Cosmetic dentistry patients often have higher lifetime value than basic care patients. Understanding these differences helps target marketing effectively.
Track what percentage of inquiries convert to scheduled appointments. Low conversion rates indicate problems with your booking process, staff training, or how you communicate value.
Website conversion rate measures visitors who book appointments. Industry average hovers around 3 to 5 percent. Higher rates indicate effective website design and compelling offers.
Phone conversion rate tracks calls that become appointments. Train staff to convert inquiries effectively. Mystery shop your own practice to identify conversion obstacles.
Test different approaches to improve conversion rates. Small improvements compound significantly over time. A one percent conversion increase can mean dozens more patients annually.
Show rate measures what percentage of scheduled patients actually arrive. Industry standard ranges from 85 to 95 percent. Low show rates waste time and reduce revenue dramatically.
Implement multiple reminder systems to improve show rates. Text, email, and phone reminders each catch different patients. Automated systems ensure consistent outreach.
Analyze cancellation patterns to identify causes. Do certain appointment types or times see more cancellations? Adjust scheduling based on these patterns.
Calculate the revenue impact of no shows. This number often shocks practice owners. Understanding financial impact motivates investment in solutions.
Track where every new patient hears about your practice. Ask directly during first contact. This simple question provides invaluable marketing intelligence.
Use unique phone numbers or landing pages for different campaigns. Tracking codes reveal which advertisements drive results. Attribution accuracy improves marketing decisions.
Survey new patients systematically about their decision process. What factors influenced their choice? What nearly prevented them from booking? These insights refine your messaging.
Create spreadsheets tracking monthly new patients by source. Visual data reveals trends that might otherwise hide. Share this information with your team regularly.
Monitor website traffic volume and sources. Google Analytics reveals how people find your site. Organic search, paid ads, social media, and direct traffic each tell different stories.
Track which pages visitors view most. High traffic pages should have clear calls to action. Low traffic on service pages may indicate poor navigation or lack of promotion.
Measure bounce rate on key pages. High bounce rates suggest content doesn't match visitor expectations. Poor mobile experience also drives bounces.
Monitor page load speed across devices. Slow loading websites lose patients to competitors. Google prioritizes fast sites in search rankings.
Track follower growth across platforms. Steady growth indicates effective content and promotion. Sudden drops may signal algorithm changes or content problems.
Engagement rate matters more than follower count. Comments, shares, and likes indicate audience connection. High engagement amplifies your reach through networks.
Monitor which content types perform best. Do videos outperform photos? Educational content versus promotional posts? Double down on what resonates with your audience.
Track social media referrals to your website. Quality social media drives website traffic that converts. Measure how many appointments trace back to social media.
Open rates reveal subject line effectiveness and list health. Industry average for healthcare providers ranges from 20 to 30 percent. Lower rates suggest subject line improvement or list cleaning.
Click through rates measure email content relevance. Are patients clicking links to learn more? Low click rates indicate uninteresting content or unclear calls to action.
Unsubscribe rates signal content quality issues. Higher than 0.5 percent monthly suggests you're sending too frequently or content misses the mark. Adjust based on feedback.
Track appointments booked directly from email campaigns. Email marketing should drive measurable action. Attribution to appointments proves return on investment.
Track which dental marketing strategies bring the best results. Use analytics to understand where new patients find you. Monitor which services generate the most interest.
Regularly review your patient base demographics. Are you attracting the types of patients you want? Test different approaches systematically.
Survey new patients about how they found your practice. This direct feedback reveals which marketing efforts work. Consult with dental marketing experts if you need help optimizing your approach.
How to get new dental patients starts with having a comprehensive dental patient marketing strategy. You need strong online presence combined with excellent patient care and smart community engagement.
The practices that thrive are those that invest in marketing while delivering exceptional patient experiences. Delaying action means losing patients to competitors who are actively marketing.
Your dental practice has everything it needs to succeed except consistent marketing execution. The strategies outlined here work when implemented properly and consistently.
Start implementing these dental marketing strategies today. Focus on the tactics that fit your practice size and goals. Begin with three priorities this month.
The investment you make in dental patient marketing today determines your practice's future. Commit to growing your patient base systematically.
Most prospective patients conduct online research before choosing a dentist. Your visibility during this research phase determines whether they consider your practice. Search engine optimization drives qualified traffic to your website.
Encourage existing patients to leave positive reviews and refer friends. Implement referral programs with incentives. Your satisfied patients are your most credible marketing asset.
Use social media to showcase your expertise and connect with your community. Share educational content, patient success stories, and behind the scenes glimpses of your practice.
Consider paid advertising for immediate results. Target local demographics most likely to need your services. Track which channels deliver the best patient volume and adjust your strategy accordingly.
Create valuable content that answers common dental questions. This improves your search engine rankings and positions you as a trusted authority.
Participate in community involvement activities to increase local awareness of your practice. Sponsor local events, provide free screenings, or partner with schools.
Marketing costs vary widely based on practice size, location, and goals. Small practices typically spend between $2,000 and $5,000 monthly on marketing. Larger practices or those in competitive markets may invest $10,000 or more per month.
New practices generally need higher marketing budgets initially to build awareness. Established practices can often maintain results with lower ongoing spending.
Common expenses include website hosting and maintenance, search engine optimization services, social media management, and paid advertising. Some practices hire dental marketing experts or agencies while others handle marketing internally.
Industry guidelines suggest allocating 3 to 5 percent of gross revenue to marketing. However, practices looking to grow aggressively may invest 7 to 10 percent or more.
Return on investment matters more than absolute spending. Calculate how much each new patient is worth over their lifetime. If one patient generates $5,000 in lifetime revenue, spending $500 to acquire them makes sense.
Digital marketing generally provides better tracking and return than traditional advertising. You can measure exactly how many patients each dollar generates.
Dental marketing costs depend on which strategies you choose and whether you handle tasks internally or outsource them. Website design and development ranges from $3,000 to $15,000 for a professional site.
Monthly SEO services typically cost $500 to $2,500. Social media management runs $500 to $3,000 monthly depending on posting frequency and platforms.
Google Ads campaigns can cost anywhere from $1,000 to $10,000 monthly based on your market competition. Traditional advertising like direct mail or print ads costs vary by market size. Expect to spend $500 to $5,000 per campaign.
Email marketing platforms cost $50 to $500 monthly depending on subscriber count. Professional photography costs $500 to $2,000 for a full session. Video production ranges from $500 for simple in house videos to $5,000 plus for professional productions.
Many practices find the best approach combines several tactics. This creates multiple touchpoints with potential patients. The key is tracking return on investment for each channel and focusing resources on what works best for your specific practice and patient base.
Budget 10 to 15 percent of revenue for aggressive growth. Allocate 3 to 5 percent for maintaining current patient volume. New practices may need to invest more initially before revenue supports ongoing marketing.
