You need more patients in your dental practice. You hear about Pay Per Click (PPC) ads and paid search ads on the Internet. But how do they work? Our PPC marketing for dentists can work for you.
Drive immediate, high-quality patient calls with proven PPC strategies tailored exclusively for dental practices. Stop guessing and start getting measurable ROI from your Google Ads campaigns today.
Much like other online marketing, PPC campaigns seek to push your website to the top of the search engine results page on Google. You can also use PPC Bing ads for better paid search on Bing.
Create campaigns with great ad copy utilizing the best keywords. This leads to a high click through rate and profitable account performance.
But search engine advertising is a challenge to do well. It takes far more than just signing up for a Google Ads account.
We focus on PPC advertising that maximizes your ad rank with relevant keywords and quality score to improve ad clicks and drive traffic.
Effective dental PPC campaigns use an online advertising model that focuses on high ad quality and prominent ad placement at lower cost per click.
You must realize to manage PPC campaigns successfully requires an effective digital marketing partner. Google and other pay per click advertising provides no flat rate model or fixed price for paid search ads.
Instead, PPC works on a bid based model. Here the maximum bid for keyword related text ads (or other PPC ads) fetches the best ad spot. This means the advertiser pays more for top spots.
We do all this for you and then monitor results to make sure you get the best quality score and cost per click for your destination URL.
Good search engine marketing focuses on search engine optimization through relevant content on your website to bring you good organic search results.
With Google PPC campaigns, advertisers bid on keywords. To have their ads shown, they need to outbid their competitors.
Sponsored links appear higher on search results pages than organic listings. Your practice can appear first for searchers seeking your dental services.
We use Google Analytics and other tools to show you how your keyword list and ad groups performed in the PPC model.
And we show you how visitor triggers on your website including contact buttons can be used to measure your pay per click advertising success.
So glad you asked! We start with a site audit to see where you stand and where you'd like to be with your ranking on search engines.
PPC ads won't directly affect your rankings. But online advertising indirectly impacts ranking by increasing traffic and brand visibility.
Look at it this way. If dental PPC ads keep driving visitors to your dental practice and you keep showing up at the top of searches, soon potential patients will remember and start searching for you by name.
Next we talk with you to discover which services you want to highlight. Then we do some keyword research and start developing a keyword list and ad groups for your PPC advertising campaign.
Expect to see new visitors in your analytics within the first 24 hours. But understand that turning those visits into patients takes a bit longer.
Suppose you put up a billboard on the interstate. You know you wouldn't have a full calendar of appointments the next morning, right?
Set similar expectations with Google Ads. You should see calls and appointments begin trickling in over the first 2 to 4 weeks. You'll know something's happening!
But give ads between two and three months before the patients really start rolling in. Significant results don't happen overnight.
So now we need to talk money. Just how much should you set aside for your Google Ad campaign? Well, it should not surprise you to learn there is no absolute number.
Though Google recommends you look at how much you can afford to spend on a daily basis. Then multiply that number by 30.4, the average number of days in a month.
Though as a dental practice, you might calculate this against the average value of a new patient (or two or three) over a year's period. Figure out how much you would spend to book another few visits a year from each of those new patients?
You may well ask, why do I need to spend for PPC advertising when I'm already focusing on SEO.
Well, Google Ads puts your practice front and center at the moment when people are searching for :
You get the idea!
But also, since people start looking for a dentist in their neighborhood, Google PPC can help you dominate local searches very quickly too.
And as mentioned above, search engine optimization takes time and tweaking of your keywords.
By contrast, with pay per click (PPC) you should start seeing traffic results on day one -- within the first twenty four hours. Though it may take a few weeks for the first appointments to come in.
Our keyword based pay per click (PPC) advertising management service offers a high value contract approach focusing on quality over volume.
After all, every new call to your practice represents not a single sale but the potential of hundreds and more likely thousands of dollars in additional earnings per year.
Below, read how we go about delivering these high value visitors to your landing page.
You might offer dental implants in Ithaca, New York, or orthodontics in Orange County, California. We begin with in-depth keyword research to determine how to make your practice shine.
We laser focus on your specialty. What do you offer patients that no one else in your area can. Do you rock the root canal or excel at extractions?
We find keywords that connect directly with your potential patients -- and ones your competitors may have missed.
More than that, we focus in on location and demographics. We ask where your office is located. We look at where your customers live. How far do they drive for your services?
When a potential customer wakes up with a toothache, what keywords might they type into their mobile phone to find help?
Once we find relevant keywords to attract your ideal patients, our copywriters and developers spring into action.
Our digital marketing team crafts copy to persuade potential patients. All the while they aspire to the highest Google quality score.
Our developers launch landing pages calculated to convert. Our pay per click (PPC) ads include ad extensions like Call, Location and Sitelink to ratchet up reach.
The online advertising model emphasizes careful control of cost per click while maximizing conversion. This digital marketing approach favors a less is more strategy.
We maximize the PPC model avoiding irrelevant searches to save money. We build each landing page to bring in high value clients that will stay with you well beyond the initial visit.
Of course, the test of any PPC marketing campaign remains the results -- and how well they can be tracked.
We use Google Conversion Tracking and Call Tracking software to make our process as transparent as a pain of glass.
Your daily reports will reveal the metrics that matter. These include New Patient Calls, Booking Rate and ROI.
You know a few more patients would change the scope of your practice. Patients visit at least once or twice a year. That sometimes increases when special treatments are needed.
Implants, braces and treatment for gingivitis or periodontitis will require visits on an even more regular basis. And patients who have become comfortable with you and your staff will think twice before leaving.
When you see regular monthly reports directly linking ad spend to ROI, you see not just the cost of a single sale. You also see how a single marketing campaign translates into lifetime patient value.
Unlike SEO efforts which may take months of tweaking, the PPC model may show visits within 24 hours and new calls from patients within a few weeks.
As we optimize your campaign, cost per click drops even as the value you get in new customers goes up.
You heard how we set our business apart. We base our business offering not just on the value we bring in new patients. But we also focus on bringing in those new patients at the lowest cost possible.
Now see a few other things that set us apart.
We avoid work from software companies or ecommerce businesses or self improvement gurus or nationwide chains.
We know dentistry and we stick to what we know. Our understanding of HIPPA-compliance in communication and our focus on local marketing to high value patients makes dentistry a perfect fit.
Why not hire marketers who know and understand your field -- instead of those who will be learning at your expense.
We know you pay your staff not in clicks or impressions but in money. That money comes in your front door when a new patient arrives who needs your help.
Our pay per click marketing strategy hinges not just on bringing you site visitors but on turning them into patients.
Regular reports will show you clearly how your marketing efforts are growing your practice.
Our pay per click strategy remains perfect for Google. But the same approach can be scaled to other platforms too.
The pay per click approach works in social ads on Facebook and Instagram just as well. Tell us when you're ready to grow.
Negative keywords are used to block PPC ads from appearing on certain Google Searches.
You might, for example, use a negative keyword like "DIY" on an add for house painters to avoid searchers only seeking to do the job themselves.
Similarly, you might use negative search terms like "free" or "cheap" for an ad for dental implants to avoid searches from those seeking a less expensive solution.
As the name implies, a landing page is a place visitors "land" when they click on your PPC ad.
A landing page becomes an important part of any successful pay per click campaign because these pages convert leads into customers.
Google's rating for PPC ads is the quality score. Google derives this score from the relevance of an ad to a given search.
But the expected click through rate and landing page experience once visitors have clicked also play a role. The score is critical because it increases your ad rank and lowers your cost per click.
A PPC or pay per click ad model is bid based. This generally includes an auction based approach where ad cost is determined by click through rate based on keyword value.
A flat rate model offers a more predictable cost per ad. But keyword optimization and direct conversion to new customers end up less impressive in general.
Factors impacting cost for advertisers in PPC include the competitiveness of your keywords. But your ad relevance to searches also plays a role.
This shows why a digital marketing partner can prove helpful in getting good results at the lowest possible cost.
Choosing the right keywords decreases the chances you are paying a premium on keywords that don't convert.
It also increases the relevancy of your ad campaign and the odds it will be seen by your ideal customer.
Think of an ad group as a cluster of related keywords and ads. If you offer a service like implants, for example, your ad group might include keywords like "tooth replacement," "crown" or "bone craft".
The ad group will also include ads all structured around this theme. So anyone searching for any of these keywords will feel they've reached their destination when they see your ad.
You know more patients would transform your practice enabling you to reinvest in your business with new equipment, more staff and better pay for the loyal people you employ.
But you need more than word of mouth and a few new referrals to ge?t you there.
Stop letting the complexity of Google Ads hold you back. Partner with the dental marketing specialists who can deliver high-quality patient calls now.
