While you're perfecting smiles, your outdated website is sending potential patients straight to your competition. If your site doesn't load fast, look modern, or show up on Google, you're invisible to the families searching for orthodontic services right now.
Justin & his team took me from stone age to warp speed with a website refresh and SEO package. If you are a dental office that has dealt with prior SEO service companies, then you know all the pitfalls and lack of accountability. Dental Marketing Guy is different. Justin outlines what he will or can achieve and then does it.
Thank you for your support and help Justin, glad I took the step!
Parents research orthodontists online before they ever pick up the phone. They judge your entire practice in about 3 seconds based on what they see on their screen.
If your site looks outdated, loads slowly, or doesn't work on mobile devices, they're gone. They've already moved on to the next orthodontist who invested in professional web design.
An old website doesn't just look bad. It tells potential patients that your practice might be behind the times too.
Parents want to confirm they're choosing a modern practice with the latest technology and treatment options. Your site is making that first impression, and right now it might be the wrong one.
You could have the best orthodontic practice in town, but if you don't show up when parents search for "orthodontist near me" or "Invisalign," you might as well not exist.
Search engines like Google reward websites that are fast, mobile friendly, and full of informative content. If your site doesn't check those boxes, you're invisible online.
It's Tuesday night. A mom is researching orthodontists after dinner while her kids do homework. She's on her phone.
She finds your practice and clicks. Your site takes 8 seconds to load. The design looks like it's from 2012. She can't easily find your services or pricing information.
She hits the back button in 5 seconds and books a consultation with your competitor who has a well designed, responsive website. You never even knew she was there.
There are parents specifically searching "Invisalign orthodontist" in your area every single day. They want clear aligners. They're ready to begin treatment.
Your website doesn't have enough content about Invisalign. It doesn't rank on search engines for those terms. These families never even see your practice as an option.
Many general dentists who aren't even orthodontists are offering Invisalign now. Their websites have new Invisalign service pages that may outrank your site.
So yours needs to point out when patients absolutely need an orthodontist: More complex cases - like severe crowding, significant bite problems, or cases requiring tooth extractions - are better suited for orthodontists due to their extensive training and experience.
Your competitor down the street with better search engine optimization is capturing all of those cases. Cases that should be yours.
Mobile-first design is crucial as over 70% of orthodontic traffic comes from smartphones. Your site wasn't built to be mobile friendly. The text is tiny. The menu doesn't work. They can't find your phone number.
They get frustrated and leave. A user friendly experience on mobile devices isn't optional anymore. It's essential for attracting new patients in today's competitive market.
Thumb-friendly design ensures buttons are large enough for easy interaction on mobile devices. Optimizing your website for mobile devices ensures a positive user experience and helps retain potential patients.
Your competitor with less experience but better marketing is getting 15 new patient consultations a week. You're getting 5.
Their orthodontic website has patient testimonials, before and after examples, and clear calls to action that guide visitors toward booking. Their site builds trust immediately.
Your site has none of that. Parents can't tell if you're the right orthodontist for their family, so they keep looking.
Just 2 lost Invisalign cases per month equals $12,000 in lost revenue annually.
5 lost comprehensive treatment cases per year is another $30,000 gone.
What about the families who need early intervention? The adults seeking treatment? The cost of a bad website isn't just about looking unprofessional. It's a six-figure problem hiding in plain sight.
Every day you wait to fix this problem, you're losing more patients to practices that invested in orthodontic website design that actually works.
Here's what makes us different: we specialize exclusively in dentistry. We're not building sites for restaurants, law firms, or plumbers.
We focus 100% of our expertise on dental and orthodontic practices. That means we understand the patient journey from first search to booked consultation to completed treatment.
We know what converts browsers into patients. We know the questions parents ask. We know how to create a connection with families before they ever walk through your door.
We don't use templates. Every site we deliver is custom built around your unique practice, your community, and your brand identity.
Your orthodontic website should reflect who you are as a professional. It should showcase your team, your approach to treatment, and what makes your practice special.
That means you need to be involved, providing photographs of your entire team, your office, the outside of your building. All of these create trust and increase conversions.
We take the time to understand your practice before we design a single page. The result is a site that feels authentically you, not generic dentistry stock photos and cookie-cutter content.
Pretty isn't enough. Your site needs to be found by search engines and then convert those visitors into consultation requests.
That's where our SEO strategies come in. We build search engine optimization into every site from day one. We're not just designers. We're optimizing every page to help you attract more patients from Google and other search engines.
Clear calls to action guide potential patients toward booking. Informative content answers their questions and builds trust. An intuitive site structure makes it easy for visitors to find what they need.
We build every site to work flawlessly on mobile devices first, then scale up to tablets and desktops.
Why? Because that's how your patients are searching. A responsive design that adapts to any screen size isn't a bonus feature. It's the foundation of modern web design.
Your patients should have a user friendly experience whether they're on an iPhone, an Android tablet, or a desktop computer.
Your website needs to protect your practice and your visitors. We implement security measures to prevent spam and protect your site from bots trying to abuse your contact forms.
Every site includes features that help solve problems before they start. When someone submits a request through your site, there's a security check to confirm they're human. This step verifies legitimate inquiries and filters out automated spam.
You won't waste time sorting through junk form submissions. Your team can focus on real consultation requests from real families.
Your orthodontic website isn't just for attracting new patients. It's a tool for keeping current patients engaged too.
We can help you create resources, educational content, and patient portals that make your practice more accessible.
When patients can easily find information about their treatment, appointment scheduling, or orthodontic services, it reduces calls to your front desk and improves the overall patient experience.
You're not getting a website and then being ghosted. We provide ongoing marketing support, site updates, and continuous development to keep your site performing at its best.
Search engines and internet technology are always changing. What works today might need adjustment tomorrow. Our team stays on top of these changes so you don't have to.
When you have questions or need updates, you're working with people who specialize in dental marketing. We speak your language.
We'll begin with a quick conversation about your practice and your goals. No sales pitch. No pressure.
We'll take a look at your current site (if you have one) and identify your biggest opportunities. We'll discuss what's working, what's not, and what a redesign could mean for your practice.
This call is about getting clarity. By the end, you'll know exactly what needs to happen to start attracting more patients online.
If we're a good fit, we'll proceed to a deep dive analysis of your market, your competition, and your online presence.
This isn't free, but here's the thing: the cost of the analysis gets applied to your web design or SEO package if you decide to move forward. So you're not out anything.
We'll map out exactly how to position your practice, which keywords to target, and what your new site needs to deliver to fill your schedule with qualified consultation requests.
You'll get a clear roadmap with examples and specific strategies tailored to your practice and your local competitive market.
I've used DMG for well over 5 years and it has helped me grow my scratch start dental office in a highly saturated area. I would highly recommend this company - they are efficient and responsive. What I like the most is they don't try to upsell and they're very realistic with how they can help.
Once you approve the plan, our experienced team gets to work building your custom orthodontic website.
We handle everything: design, development, content creation, SEO implementation, and patient testimonials integration. We'll work with you on branding, photography, and messaging that attracts the right families.
After launch, we don't disappear. We continue optimizing your site, tracking results, and making improvements. We're monitoring what's working and what needs adjustment.
Your account manager stays in regular contact. You'll always know what's happening with your marketing.
When you work with a generic web design agency, you spend half your time explaining dentistry to people who don't get it. They don't understand treatment planning. They don't know the difference between Phase 1 and Phase 2. They've never heard of TADs.
We've built sites for dozens of dental and orthodontic practices. We know your world. We know how to talk about teeth, treatment options, and patient concerns in a way that builds trust and drives consultation requests.
Some agencies make marketing so complicated that you need a computer science degree to understand what they're doing. They hide behind jargon and confusing reports.
We believe in transparency. We explain what we're doing and why in plain English. No confusion. No tricks. Just honest marketing advice from people who want your practice to succeed.
If you've ever looked at your website's backend and felt like you needed to put together just to understand what's happening, you'll appreciate our straightforward approach.
We're not going to promise you'll rank #1 for every keyword or triple your consultation requests in 30 days. That's not how this works, and anyone who promises that is lying.
What we will do is create a professional orthodontic website that showcases your practice, ranks well in your local market, and makes it easy for potential patients to request consultations.
We focus on sustainable growth. Building something that works long-term, not quick tricks that get your site penalized later.
Your website needs to be available 24/7. When a parent searches at 10pm, your site needs to load instantly. No temporary error messages. No disabled features. No broken pages.
We use reliable hosting and maintain your site proactively. Security updates are installed immediately. Our team monitors performance and fixes problems before they impact your potential patients.
When families visit your site, they get a seamless user friendly experience every single time.
Every day you wait, you're losing consultation requests to orthodontists who invested in their online presence.
They're not better clinicians than you. They just understood that in today's internet-driven world, your website is often the first and most important impression you make.
Those practices are getting calls. They're booking consultations. They're starting more cases. All because they have orthodontic website design that works.
You've spent years perfecting your clinical skills. You've invested hundreds of thousands in education, technology, and building your practice.
Don't let an outdated website undermine all of that. Let's talk about what's possible for your practice.
No pressure. No spam. Just an honest conversation about how the right website can help you attract the patients you deserve.
Your website is often the first interaction potential patients have with your practice. It's their first impression of who you are and whether they can trust you with their family's orthodontic care.
A professional website is essential for standing out in a competitive market and building trust with potential patients. When families are researching orthodontists, your site needs to immediately communicate credibility and expertise.
A well designed, educational, informative, and mobile friendly website is essential to growing your practice. Without one, you're invisible to the majority of families searching online.
Websites that perform best for orthodontists share similar features, including user friendly navigation and clear messaging. These aren't random design choices. They're proven elements that convert visitors into patients.
An effective orthodontic website requires clear navigation, mobile responsiveness, and strong calls to action. Key elements include a clean design, high quality visuals, SEO optimization, and focused content targeting specific patient needs.
A well designed, intuitive website builds trust and converts visitors into loyal patients. When people can easily find what they're looking for, they're more likely to take the next step and request a consultation.
Mobile responsiveness is absolutely critical. Prioritizing user friendly navigation ensures that mobile users can easily access valuable information about your orthodontic services.
The custom websites we build are fully responsive and can be viewed seamlessly on various devices. Whether someone finds you on their phone during lunch or on their laptop at home, the experience should be flawless.
Most of your potential patients are searching on mobile devices. If your site doesn't work well on a phone, you're losing consultations every single day.
Speed matters more than most orthodontists realize. Websites should load in under three seconds to avoid increased bounce rates.
Think about your own browsing habits. If a site takes more than a few seconds to load, you hit the back button and move on to the next result. Your potential patients do the same thing.
A slow website doesn't just frustrate visitors. It tells search engines that your site provides a poor user experience, which hurts your rankings.
Always use real photos of your orthodontic practice. High quality, original images instead of stock photos improve credibility in patient communication.
Authentic media, such as high quality photos and videos of the actual office and staff, fosters a human connection. When families see your real team and your actual office, they start building trust before they ever call.
High quality videos and professional photos can improve your website dramatically. We often assist practices to have professional photography done because it makes such a huge difference in conversions.
Ask us about our videographer Adam who specializes in dental practices.
Creating high quality and informative content is essential for improving search engine rankings. But it's not just about SEO. It's about answering the questions families have before they're ready to call.
A visually appealing website design with clear and concise messaging is key to making your website memorable.
Engaging visuals and clear calls to action create an approachable online experience that reflects a practice's dedication to personalized care.
Providing clear information on insurance acceptance and financing options alleviates financial anxiety for patients. When you address cost concerns upfront, you remove a major barrier to booking consultations.
Incorporating patient testimonials and success stories builds credibility and highlights an orthodontic practice's expertise. These aren't just nice to have. They're conversion tools.
Effective orthodontic websites showcase patient testimonials and success stories to build credibility. Real experiences from real families help new potential patients see themselves choosing your practice.
When someone reads that another parent had a great experience with your team, it reduces their anxiety about making the wrong choice.
ADA accessibility measures include using high contrast colors and large fonts to ensure all users can navigate the site. High color contrast ensures readability for users, including those with visual impairments.
Making your site accessible isn't just the right thing to do. It expands your potential patient base and improves the experience for everyone, including older users who might struggle with low contrast designs.
Extremely important. Intuitive navigation helps users find sections for services, treatments, team, and contact information easily.
If someone lands on your site and can't figure out where to find information about Invisalign or how to schedule a consultation, they'll leave. Simple, clear navigation removes friction from the patient journey.
Yes. Creating separate, detailed pages for each orthodontic service enhances search performance compared to a single services page.
When you have a dedicated page for Invisalign, another for traditional braces, and another for early intervention, you can optimize each page for specific searches.
This helps you rank for more keywords and provide more detailed information to families researching specific treatments.
Incorporating SEO best practices can improve your orthodontic website's visibility in search results. But SEO isn't just about keywords. It's about structure, speed, content quality, and local optimization.
Creating unique, keyword optimized landing pages for each service area improves local search results. If you serve multiple cities or neighborhoods, having dedicated pages for each location helps you show up when families search in those areas.
Local search also requires that you regularly ask for reviews. Make it easy by providing a link and QR code that drops them directly into that process.
Posting regularly on your Google Business Profile is also essential. That is part of what our dental SEO services offer.
Custom website design services can include features like incorporating your online appointment scheduling to simplify the patient experience.
Online appointment scheduling simplifies the patient experience and encourages new patient engagement.
When families can book a consultation at 9pm on a Sunday without calling, you capture requests you'd otherwise miss. It's convenience that converts.
Absolutely. Ongoing support for updates and maintenance is important to keep your orthodontic website performing at its best.
Technology changes. Search engines update their algorithms. Your services evolve. We don't just build your site and disappear. We're there to make updates, fix issues, and continue optimizing performance.
Custom website design services for orthodontic practices should reflect the unique needs of the practice and its patients.
We don't use templates. Every site we build is custom designed around your specific practice.
We specialize exclusively in dental and orthodontic practices, so we understand what works in this industry. We know what orthodontists need, what patients are searching for, and how to bridge that gap.
A visually appealing website design with clear and concise messaging is key to making a site memorable. Part of clear messaging is a memorable name and including your location.
But it's more than just looking good. Your site needs to communicate who you are, what makes you different, and why families should trust you with their orthodontic care.
When design, messaging, and functionality all work together, you create an experience that sticks with people.
