The right dental implant ad helps with attracting dental implant patients to your practice. But sometimes skilled dental professionals lack the knowledge to market their own practice effectively.
A marketing partner with successful communication skills can help. Book a consultation with the Dental Marketing Guy today.
We have been working with Justin, the DentalMarketingGuy. They have a good grasp on various dental office marketing strategies such as SEO and Google Ads. They have helped us refine our keyword targeting, optimize our ad spend, and improve our website ranking across key search terms. This has resulted in increased organic traffic, higher conversion rates, and a stronger online presence overall and consistent quality leads. They are quick to respond and their communication is excellent. We highly recommend them as partner if you are looking to grow your dental practice.
Marketing implant dentistry attracts patients, giving dentists more financial stability in their practices.
Designing a successful implant campaign starts with understanding intent. A dental implant ad must speak to fear, hope, and confidence.
When marketing implant dentistry, meet the dental implant patient at the moment he or she is seeking a solution to a dental problem. Dental professionals miss this part of the equation.
Just as SEO brings your website to the top of organic search, the right advertising appears when patients are searching for an answer.
Dental implant ads offer a perfect compliment to good website design and SEO.
Properly done, these ads help dental implant practices effectively start generating untapped referral relationships too. Read on for more about this later.
Strong dental implant ads focus on outcomes. They help patients imagine themselves smiling and eating comfortably again.
Messaging must reduce anxiety and show empathy. Use short reassuring sentences that feel patient friendly. Clear value statements help influence patients to accept treatment.
Every dental implant ad should address cost concerns carefully. Mention low cost opportunities without sounding cheap. Low cost opportunities can reference financing or phased care.
This approach helps gain case acceptance. It also helps influence patients to accept solutions confidently.
Create language that speaks to the patient but also answers specific questions they may be asking in a Google search.
Dental implants solve functional and emotional problems for your patients. Be sure to fully explain the benefits in your ad. Also stress how implants outperform other solutions like dentures.
Describe the frustration and embarrassment many denture patients experience. Denture patients struggle with soreness in their gums due to movement of a foreign object in their mouth.
Dentures also make chewing more difficult thanks to this movement.
Finally, denture wearers worry about being judged due to removeable dentures temporarily impacting their verbal skills or about the association of dentures with aging.
For the most part, implant patients experience none of these problems. Ads should compare dental implants with removable partial denture options.
Be sure to include highly visible products like BioHorizons Implant Systems in your ads if you offer them.
Mentioning BioHorizons Implant Systems and other high profile products you offer in your ads may help convert a patient who has already researched this particular product.
It also may increase the chances patients already searching for providers of this product see your ad in the first place.
Marketing implant dentistry requires an understanding of your customer base. This means an understanding of the people in need of your services.
First, take a look at something called missing teeth demographics. Missing teeth demographics refer to the groups most likely to suffer tooth loss.
These include older, lower income or lower education groups. But it also includes some ethnic groups more than others.
A look at the numbers of people in your service area who fit into these various groups tells you not only the size of your market. It also hints at the groups at which you should be aiming your ads.
Dental implant ads must also be candid about how dental implants compare with other solutions for missing teeth. As discussed earlier a removeable partial denture remains an obvious alternative.
However, denture wearers may suffer soreness and difficulty chewing due to movement of the dentures in the mouth. Likewise, patients may fear removable dentures create age stigma and impact speech.
These issues alone will cause some patients to shy away from the removable denture option.
By contrast, teeth-borne dentures offer an approach where dentures are fixed to healthy teeth. This approach allows bite force to be distributed over healthy teeth and jaw protecting the denture.
They also prevent some of the irritation caused by the movement of removable dentures.
Yet, teeth-borne dentures too have clinical limitations. Though they remain comfortable and stable compared to removable dentures, teeth-borne dentures may result in other problems.
Teeth-borne dentures put extra pressure on healthy teeth that support them and this eventually may cause additional damage.
Teeth-borne dentures may also make eating certain foods difficult and cause challenges in cleaning. This may in turn lead to additional buildups of plaque.
By contrast, dental implants are more comfortable and stable because they are rooted in the bone like real teeth.
The clinical limitations of dental implant alternatives must be clearly communicated to potential patients in your dental ads. This helps customers decide which option fits their needs.
Patient surveys offer more insight into what customers are thinking and feeling. And you want to use this information when creating future dental implant ads.
Expect patients to express price concerns. Dental implants certainly rank among the more expensive options for tooth replacement.
But make sure your dental implant ad explains the benefits of dental implants over options like removeable dentures and teeth-borne dentures.
Despite higher costs, dental implants are more comfortable, more stable and more like your healthy teeth than alternatives.
Implant patients also seek something a bit harder to quantify from dental implant practices and other healthcare providers.
Implant patients respond to empathy. Influence patients to accept care by validating fears.
Use patient surveys to learn about objections. These surveys guide ad messaging. And ads informed by patient surveys perform better.
A dental implant treatment plan must offer an overview easy for patients to understand. Avoid overwhelming details. The treatment plan should highlight steps clearly.
This clarity helps gain case acceptance from patience. It also helps influence patients to accept timelines.
It may not feel like you're marketing implant dentistry. But this is exactly what you are doing.
Compare different treatment options carefully in your treatment plan. Clarify the differences between dental implants and other options like removable and teeth-borne dentures.
Explain the benefits of your dental implant treatment plan without attacking alternatives. This tone remains patient friendly. And it builds your authority as an expert.
Depending on the severity of your patient's tooth loss, you might also choose to prepare a treatment plan for full arch solutions. This presumes you offer the option at your dental implant practice.
This procedure uses 4 to 6 implants and supported fixed bridges to replace all the teeth on the upper or lower jaw at once. Full arch solutions lend themselves to advanced cases.
But thy only fit patients with multiple missing teeth.
Use dental implant ads on Google and social media to highlight dental professionals at your practice and their experience. Focus in particular on experience spanning more than a decade.
Also promote any special skills members of your dental implant practice may possess.
For example, if someone at your practice underwent arch continuing education courses to perform full arch solutions as mentioned above, be sure to mention and promote it.
You want to highlight this training particularly if you intend to offer full arch solutions at your practice.
Also mention professional relationships with organizations like the American Dental Association or the American Academy of Implant Dentistry.
Mention relationships with specialists like orthodontists, oral surgeons and more.
These relationships build trust for patients who may use them as a justification to choose you over a competitor.
Choose a great marketing partner like The Dental Marketing Guy to help you curate the perfect internet presence for your practice.
Justin has been responsible for our 3 office group's marketing for a few years now. Not only did we see an immediate improvement in our marketing when we first started working with him, but over time, his efforts have become better. Nothing is ever perfect, so when there are minor issues, Justin is quick to respond and fix the issues.
Furthermore, he makes his marketing decisions based on analytics, which helps me stretch my ad spend better.
An attract and influence advertising campaign seeks to draw potential customers in with valuable content that answers their questions and trusted voices who help them decide.
When thinking of dentistry attract and influence campaigns, this means advertising that answers patients questions. Then testimonials or a member of your team adds the trusted voice.
In the case of your dental implant practice, you can easily see how an attract and influence campaign could be put together.
Begin your dentistry attract and influence campaign with ads explaining the options for replacing a missing tooth.
Explain the benefits and downsides of removable dentures and the option of tooth-borne dentures for a more stable alternative. Then explain the benefits of dental implants.
Once you have answered patients' questions about replacing missing teeth, you can run a video testimonial about your services.
Or a member of your team can describe his or her twenty years of experience giving patients new smiles.
See how this dentistry attract and influence web marketing campaign avoids sales pitches with high value content and trust building?
Attract and influence patients by reducing complexity. Use visuals to answer questions and show great outcomes. For example, show big smiles patients were once ashamed of because of missing teeth.
Use simple language to explain treatment options and the pros and cons of each.
Attract and influence patients by using testimonials. Choose testimonials that highlight your services and expertise. Let potential patients also hear from your team about the services they provide.
Attract and influence patients across social media sites. Provide valuable content about your practice and services. Then respond to potential questions and concerns when they post them.
A social media marketing enthusiast understands the importance of engagement. Engaging with your practice's community on social media is a critical part of attract and influence marketing.
But social media marketing also builds trust. Make social media marketing an important part of your campaign no matter what.
Influence patients to accept treatment by building trust. Take this approach while creating your advertising campaign.
Educate potential patients about their options when addressing missing teeth and trying to get their smile back again. Explain your services and be transparent about costs and benefits.
Avoid promoting one option over the others. While dental implants may be the most expensive option they also offer the most comfort and a return to normal use of your teeth.
Many patients will find a way to afford this option over removable dentures or teeth-borne dentures. Do you have a payment plan to let them address the higher bill over time?
You can influence patients to accept the need to select a treatment and get off the fence. Make it easy for your patient to embrace the treatment options you've outlined.
Send professional letters outlining a treatment plan following a first consultation. Then send a follow up professional letter outlining your patients' options and next steps.
A good dental marketing play book details multiple examples of professional referral sources to expand reach. Professional referral sources include medical doctors.
These medical professionals might include restorative doctors and orthopedic surgeons who sometimes refer implant patients. But in addition to orthopedic surgeons, plastic surgeons aka ENT doctors also refer patients.
These plastic surgeons may see facial injuries or other issues that require implants. So marketing implant dentistry attracts the attention of these professionals too.
Finally, gastroenterologist doctors may also be a source of implant referrals. These specialists may notice nutritional issues that can be improved with molar and other implants for chewing.
Marketing implant dentistry attracts the attention of these specialists and other healthcare providers. And connecting with these specialists in turn drives patient referrals.
All this advertising activity targeting many different possible sources of implant referral requires a dedicated manager.
A marketing manager ensures your advertising campaign and marketing efforts align with your practice's goals.
He or she must make sure the money you spend on marketing services brings results.
Your marketing manager must track performance and decide when it is time to scale your advertising efforts.
Competition has become fierce in the dental industry. So you need to keep improving your marketing efforts to expand your practice.
Adopting non-traditional approaches to dental marketing, if successful, can also radically improve results.
These non-traditional approaches include things like video and other digital experiences. But adopting non traditional approaches also requires testing to make sure these approaches are working.
Finally, reconnecting with inactive patients represents another opportunity for advertising and marketing.
Better market insights come from analytics. And better market messaging evolves over time.
Of course, doing all this can represent considerable time and effort for a small dental practice. Hire a digital marketing partner like the Dental Marketing Guy for measurable results.
I can't recommend Justin Morgan and the team at Dental Marketing Guy (DMG) enough! As a business owner, finding a marketing agency that truly understands the unique needs of dental practices is crucial, and DMG exceeded my expectations. Their expert dental marketing strategies, combined with seamless web design and development services, have played a significant role in the growth of the practices we work with.
What sets Justin apart is his deep understanding of dental SEO. He doesn't just implement strategies; he takes the time to explain every aspect of the process. From building high-quality backlinks to optimizing page loading speed, Justin ensures that every technical detail is covered. He’s also proactive in detecting and eradicating any negative SEO issues, which has been invaluable in protecting our online reputation.
Justin’s expertise extends to analyzing keyword density, performing comprehensive SEO audits, and running various SEO tests to ensure we stay ahead of the competition. He even introduces new SEO ideas, tailored specifically for the dental industry, that keep our strategies fresh and effective. If you're looking to enhance your business's online visibility and attract more patients, DMG is the partner you need!
A dental implant coordinator is a key staff member at a dental implant practice. This person manages the entire implant process. The dental implant coordinator guides patients from consultation to final placement.
This individual also answers all patient questions.
The implant coordinator handles scheduling and manages financial arrangements. The coordinator ensures a smooth patient journey. This frees up the dentist's time.
Untapped relationships bring new high-value patients. Start by cultivating professional relationships in the medical community.
Make sure your dental marketing play book details multiple examples of healthcare providers with whom to network.
You must build trust with local GPs. Network with orthodontists, oral surgeons and other surgical specialists. Send thank-you notes after a successful referral.
Reciprocal relationships also boost practice growth. This is a crucial marketing step, but sometimes skilled dental professionals lack the time to follow through.
Get your practice marketing coaching from a pro to get better at cultivating professional relationships in the medical community today.
A strong plan starts with a full assessment. It includes detailed imaging, like a CT scan. The plan clearly outlines all surgical stages.
It itemizes the full cost breakdown. It details the timeline for recovery. The patient must easily understand the entire plan.
Hosting patient education seminars positions you as an expert. These patient education seminars bring in potential high-value patients.
Offer free events on topics like implants. Use verbal and visual aids to explain procedures. Visual aids may calm some patients' fears about procedures they don't fully understand.
This builds trust within the community. Attendees should be warm, qualified leads. You can offer a free consultation afterward. Done right, seminars directly increase case acceptance.
New implant patients come from several sources. Many search on Google for solutions. Target these users with specific Google Ads. Referrals from other dentists are also valuable.
Your existing denture patients are prime candidates. Use social media to share successful case studies. Promote clear educational content online.
Focus your ads on patients with missing teeth. Target users who search for bridge repair. Review your existing patient database. Patients with large gaps should be primary candidates.
Educate them on the benefits of bridges. Highlight the restorative and cosmetic advantages. Offer a special consultation for them.
Market this as a life-changing solution. Target people with failing or missing teeth. Use clear messaging like "All-on-4." Showcase dramatic before-and-after photos.
Emphasize restored confidence and function. Run dedicated video campaigns. Explain how this solution can end denture discomfort. Offer a specialized free consultation.
Marketing implant dentistry attracts new patients. But dental implant ads must solve a problem your potential patient is Googling about right now.
Maybe they've tried a removable denture or partial without success. Perhaps they found it uncomfortable. Perhaps it affected their verbal skills and made them self-conscious.
You believe an implant is the answer. Be candid about the clinical limitations of other techniques.
Dental implants offer a solution to missing teeth that allows comfort and a better quality of life than other options. Use case presentation techniques to show your success stories with past patients.
This is something dental professionals miss. Improve case presentation techniques by regularly sharing positive patient outcomes without sharing sensitive patient information.
Hire the right digital marketing partner and see how dental marketing is giving dentists the chance to make the highest total implant sales ever.
Over the past few months, I’ve had the pleasure of working with Justin, who I found on Dentaltown. As a new practice owner, I was unsure about how to approach marketing and really felt overwhelmed with SEO. Justin has been incredibly helpful in guiding me through it all. Thanks to his advice, I've seen a real boost in new patient numbers. What I really value about Justin is that he makes things easy to understand. He doesn’t just throw a bunch of marketing jargon at me—he breaks it down so I know what’s happening and why. He also takes the time to tailor his recommendations to my practice’s specific needs, which makes all the difference. I’m really grateful to have found someone like Justin to help me navigate this part of owning a practice. He’s been a great partner in helping me grow, and I’m excited to see what we can achieve together moving forward.
An effective dental implant ad helps with attracting dental implant patients. Hire a dental marketing partner with successful communication skills and a great track record.
Contact the Dental Marketing Guy today.
