How To Rank Your Videos
Welcome to the Dental Marketing Guy Show! I’m Justin Morgan, here to talk to you about how to get your video content more easily recognized by search engines.
Transcribing your videos can help with SEO, because as of right now, videos and audio are not as easily read by search engine bots as text is. Search engine bots are also called “spiders,” which crawl the internet that which is indexed by Google, Bing and Yahoo. They determine who’s relevant to what, but right now they have a tough time discerning what your audio and video content is all about.
You can help search engine bots identify what your video and audio content is about by having it transcribed. Links to resources, such as dragon speak software, will be provided for your convenience in the YouTube description.
By transcribing your videos and podcasts, you’re much more equipped to be recognized by Google, Bing, and Yahoo for the great video and audio content you provide your audience. This will help you rank highly in search engines – not only for the video itself, but the pages which show your video or podcast. And your ENTIRE website hosting this content.
In fact, this is something which is done on dentaltown.com for Howard Farran’s Dentistry Uncensored. And it contributes to the visibility of such videos and podcasts. You too can do this, and the greatest part about it is that it can be much easier to produce long blog posts, which naturally have keywords mentioned. Allowing you to rank for those keywords which you are naturally discussing with your target audience.
I hope this tips allows those of you who are contributing to the dental community and your patients gear up for higher search engine rankings! Please subscribe to my YouTube channel if you’d like to learn more about how you can attract more patients through dental SEO!
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