Dental web sites created by a true dental marketing expert will exude your competency for what you do and how you do it. They will show what makes you different and why the prospective dental patient should see you over the dentist down the street. Here are some ideas to keep in mind when designing a dental web site:
a. Stay true to yourself
If you try to imitate other dental web sites, you’ll end up doing the exact opposite of what every dental marketing professional and dental office should strive for: to be authentic and showcase who you are.
b. Use photography
Use a photographer who specializes in dental offices. Or at least a photographer who has experience in working with small business owners of a similar type as dental offices, and a good understanding of marketing.
c. Showcase your dental company culture
Your dental practice has a unique company culture. Be sure to highlight what makes you –well — YOU!
Want more dental marketing ideas? Check out dentistry’s marketing blog!
