How to Get the Perfect Video Testimonial [6 Questions]

How to Get the Perfect Video Testimonial: A Practical 6-Question Framework for Dental Practices

Want better marketing results without spending more on ads? Start capturing powerful video testimonials. Not just fluffy praise—real, relatable stories that dismantle objections and build trust.

In this guide, you’ll learn:

• The 6 key questions to ask your patients
• How to turn video testimonials into conversion tools
• How to avoid awkward, flat, or forgettable recordings

The Problem with Typical Reviews

Most Google and Yelp reviews read like bullet-pointed resumes:

“Great staff. Clean office. 10/10.”

But that’s not how real people talk. When we truly refer someone, we tell a story:

“You know that weird-looking dental office next to the gas station? I didn’t think much of it, but my cousin swore by them. Turns out they’re the best I’ve ever been to.”

What makes that story effective? It leads with doubt. Real objections. And then it resolves them.

Here Are the 6 Questions That Make the Difference

Each question serves a strategic purpose. Ask them in order, on video, and let the story unfold.

1. What was the obstacle that might have kept you from choosing us?

Every patient has a hesitation. Maybe it was price. Or trust. Or fear of dentists in general.

By starting here, you’re:

• Showing authenticity
• Connecting with future patients who feel the same
• Letting your happy patient be the one to crush the objection

2. What did you find after choosing us?

Now that the doubt is on the table, this is the resolution.

“I thought it would be painful and expensive. But honestly, it was easy, affordable, and they explained everything.”

This shift is powerful because it shows transformation—exactly what potential patients want.

3. What did you like most about your experience?

Ask it in the past tense to reduce pressure. Let them reflect naturally:

“I really appreciated how they made me feel comfortable without rushing me.”

This helps you surface the ONE key thing that sets your office apart.

4. What are two other benefits you experienced?

Let the patient expand a little. This is where gold nuggets appear:

• Free parking
• On-time appointments
• Netflix during cleanings

Often, what you think is small could be what your patients love most.

5. Would you recommend us to others? If so, why?

Now you’re activating the Consistency Principle:

When someone publicly says they’ll refer you, they’re more likely to follow through.

This turns a happy patient into a brand evangelist.

6. Anything else you’d like to add?

This open-ended closer often delivers surprising insights:

• What nearly stopped them from booking
• Why they chose you over competitors
• Unexpected moments of delight

Use this to spot gaps and improve your patient journey.

Bonus Tips for Better Testimonials

• Record in-person or over video call (avoid emailed responses)
• Coach your staff to listen, not lead
• Use natural lighting and a quiet space
• Offer a small thank-you gift to show appreciation

How This Helps Your SEO

These video stories aren’t just content—they’re conversion tools. When uploaded to your site, YouTube, or social media, they:

• Build trust with skeptical visitors
• Increase time on page (SEO boost)
• Give you real language to use in marketing copy

For more on dental SEO strategy, visit the Dental SEO page or explore our core offerings at DentalMarketingGuy.co.

Want more tactical ideas like this? Check out these resources:

• Top 10 Dental Marketing Ideas
• The Dental SEO Course

And for fresh tips every week, bookmark DentalMarketing.blog!